These women's colognes are intended to last for between 2 and 4 hours before fading. They typically emit their fragrant scent in a delicate but impressive burst before dissipating, and are usually applied to the pulse points - wrists, chest, neck and behind the ears. This effect is achieved by a perfume oil content of between 2 and 4%, as opposed to 4 to 10% in Eau de Toilette