Pure parfum (perfume) fragrances were originally created for the most prestigious members of society and were exorbitantly priced to reflect their distinguished wearers, ensuring the products remained exclusive for only those who could afford them. Containing a concentration of fragrance oils ranging between 20-30% as opposed to eau de parfums standard 15-20%, parfums accentuate both the heart and base notes for hours following first application, ensuring 8-10 hours of wear. Browse our collection of men's parfums and find the right one that compliments your premium facets.
