{"title":"Proraso","description":"\u003cp\u003eProraso is an iconic Italian grooming brand established in 1948, built on a heritage of professional-quality shaving products trusted by barbers and men alike for over 70 years. Founded in Florence, the brand pioneered the pre-shave cream before expanding into a complete shaving system of creams, gels, balms and aftershaves formulated with natural ingredients. Today, now in its fourth generation of family ownership, Proraso also offers a dedicated range of beard and moustache care products that blend classic Italian tradition with modern formulation.\u003c\/p\u003e","products":[{"product_id":"proraso-beard-balm-azur-lime-100ml","title":"Proraso Beard Balm Azur Lime 100ml","description":"\u003cp\u003eProraso Beard Balm Azur Lime (100ml) has been formulated to ease the discomfort associated with the first few weeks of new beard growth. This balm softens and soothes the hair as it grows. Recommended for the initial weeks of beard and moustache development, it helps reduce the uncomfortable itching sensation while softening facial hair and refreshing the skin.\u003c\/p\u003e\u003cp\u003eIts formula is enriched with conditioning ingredients that enhance beard softness and improve manageability, while also nourishing and protecting the hair to add luminosity and body. The fragrance is citrusy with a distinctly masculine character, opening with fresh top notes of Lime and Mint. At its heart, a woody, slightly balsamic blend is enriched by Juniper Berries, before settling into a long-lasting base of Musk and Patchouli. Cruelty-free.\u003c\/p\u003e\u003cp\u003eDirections of use:\u003c\/p\u003e\u003cul\u003e\u003cli\u003eApply directly to the beard and moustache and massage thoroughly.\u003c\/li\u003e\u003c\/ul\u003e","brand":"Proraso","offers":[{"title":"Default Title","offer_id":56626150998342,"sku":"PROR0004","price":9.67,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0844\/3861\/4342\/files\/PROR0004.png?v=1779450252"},{"product_id":"proraso-beard-oil-azur-lime-30ml","title":"Proraso Beard Oil Azur Lime 30ml","description":"\u003cp\u003eProraso Beard Oil Azur Lime (30ml) has been formulated especially to soothe and protect longer, thicker beards. This beard oil softens and conditions while taming stray hairs and helping to prevent dryness. Designed for those who want to maintain a full, long beard, it leaves hair soft, disciplined, and pleasant to the touch. The silicone-free formula is enriched with macadamia and avocado oils, which penetrate deeply to nourish the hair and add body.\u003c\/p\u003e\u003cp\u003eIts citrusy fragrance reflects a classic masculine profile, fresh yet musky. The opening reveals bright notes of Lime and Mint, which gradually give way to a woody, slightly balsamic heart shaped by Juniper Berries. The scent settles into a lasting base of Musk and Patchouli, creating a fresh, refined finish. Cruelty-free.\u003c\/p\u003e\u003cp\u003eDirections of use:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eApply to your palms and rub through a damp beard starting from the roots and working through to the tip of beard.\u003c\/li\u003e\n\u003cli\u003eCan also be used with a beard comb to help the oil penetrate the roots.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Proraso","offers":[{"title":"Default Title","offer_id":56626151227718,"sku":"PROR0007","price":9.67,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0844\/3861\/4342\/files\/PROR0007.png?v=1779450254"},{"product_id":"proraso-vintage-refreshing-gift-set","title":"Proraso Vintage Refreshing Gift Set","description":"\u003cp\u003eProraso Vintage Refreshing Gift Set combines a trio of Proraso's iconic products formulated for a refreshing shave. This three-piece shaving set includes a pre-shave cream, shaving cream, and aftershave balm, all enriched with Eucalyptus Oil and Menthol. The included retro-style gift tin celebrates Proraso's Italian grooming legacy, making it a standout choice for gifting or personal indulgence.\u003c\/p\u003e\u003cp\u003eCollection Contains:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e1 x Proraso Pre Shave Cream Refreshing (100ml) - a pre-shave cream which contains Eucalyptus Oil and Menthol to awaken the senses, soften the beard, improve razor glide, and reduce the likelihood of nicks and cuts. When used post-shave, it helps reduce stinging and irritation. This iconic Proraso product has maintained its original formula and production process for over 70 years. It softens the beard by moisturising it and prepares the skin for an impeccable, close shave. Enriched with naturally derived ingredients, it is concentrated, rich and non-greasy. Thanks to the properties of Eucalyptus Oil and Menthol, it delivers a purifying and toning effect along with a refreshing, revitalising sensation. Cruelty-free.\u003c\/li\u003e\n\u003cli\u003e1 x Proraso Shaving Cream Tube Refresh (150ml) - contains Eucalyptus and Menthol oils, Glycerin and Lanolin to deliver a close, comfortable shave while helping to protect even sensitive skin. It produces a rich, creamy lather that supports a smooth and precise shave. Crafted using a traditional rigorous 'hot soap' process, the formula is left to mature in small batches for 10-15 days, resulting in a more concentrated soap with enhanced skin protection. It leaves the skin feeling toned with a refreshing, invigorating sensation. Proraso shave cream is designed to be applied with a brush and is also available in a jar format. For best results, it can be used alongside Proraso Pre and Post Shaving Cream. Cruelty-free.\u003c\/li\u003e\n\u003cli\u003e1 x Proraso After Shave Balm Refresh (100ml) - an alcohol-free, liquid after shave cream formulated with eucalyptus oil and menthol to tone, refresh, and invigorate the skin. It helps improve skin moisturisation while delivering a purifying and toning effect, leaving a pleasant cooling and revitalising sensation after shaving. Designed to soothe freshly shaved skin, it helps prevent razor burn while also protecting and hydrating the skin. Because shaving can disrupt the skin's natural balance, this aftershave balm supports a quicker restoration of the hydro-lipid layer, helping the skin return to its optimal condition. Providing immediate alcohol-free relief, it completes the shaving ritual with a calming, fast-absorbing finish. Cruelty-free.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eDirections of use:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003ePre Shave Cream - wet the face and apply the cream by massaging with circular movements and do not rinse. Then proceed normally with applying the shaving soap or foam.\u003c\/li\u003e\n\u003cli\u003eShaving Cream - gently allow approx. 2 cms of cream to settle amongst the shaving brush bristles and massage onto the face using circular movements.\u003c\/li\u003e\n\u003cli\u003eAfter Shave Balm - apply to the face, massaging lightly to facilitate absorption.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Proraso","offers":[{"title":"Default Title","offer_id":56626151424326,"sku":"PROR0001","price":19.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0844\/3861\/4342\/files\/PROR0001.png?v=1779450256"},{"product_id":"proraso-shaving-foam-refreshing-300ml","title":"Proraso Shaving Foam Refreshing 300ml","description":"\u003cp\u003eProraso Shaving Foam Refreshing (300ml) is a rich, traditional shaving foam designed to soften the skin and support a smooth, comfortable shave. Suitable for all skin types, this classic formula helps prepare the beard for shaving while reducing friction for an easier, more controlled glide.\u003c\/p\u003e\u003cp\u003eFormulated with Eucalyptus Oil and Menthol, it delivers a refreshing, invigorating sensation that helps cleanse and revitalise the skin. The vegetable stearin-based composition creates a dense, creamy foam that cushions the skin while Glycerin helps maintain hydration and comfort throughout the shave. Inspired by traditional Italian shaving methods, it leaves the skin feeling clean, refreshed and revitalised after every use. Cruelty-free.\u003c\/p\u003e\u003cp\u003eDirections of use:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDampen the face with warm water.\u003c\/li\u003e\n\u003cli\u003eApply an even layer of foam to the beard area.\u003c\/li\u003e\n\u003cli\u003eShave as usual and rinse thoroughly.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Proraso","offers":[{"title":"Default Title","offer_id":56626151457094,"sku":"PROR0013","price":4.63,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0844\/3861\/4342\/files\/PROR0013.png?v=1779450256"},{"product_id":"proraso-beard-oil-cypress-vetyver-30ml","title":"Proraso Beard Oil Cypress \u0026 Vetyver 30ml","description":"\u003cp\u003eProraso Beard Oil Cypress \u0026amp; Vetyver (30ml) has been formulated especially to soothe and protect longer, thicker beards. This beard oil softens and conditions while taming stray hairs and helping to prevent dryness. Designed for those who want to maintain a full, long beard, it leaves hair soft, disciplined, and pleasant to the touch. The silicone-free formula is enriched with macadamia and avocado oils, which penetrate deeply to nourish the hair and add body.\u003c\/p\u003e\u003cp\u003eIts fragrance is bold and distinctive, with a dry, woody character. The opening reveals clean notes of Cypress softened by Bergamot, which gradually give way to a heart of Vetiver and Cedar. The scent settles into a lasting base of Amber, creating a warm, refined finish. Cruelty-free.\u003c\/p\u003e\u003cp\u003eDirections of use:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eApply to your palms and rub through a damp beard starting from the roots and working through to the tip of beard.\u003c\/li\u003e\n\u003cli\u003eCan also be used with a beard comb to help the oil penetrate the roots.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Proraso","offers":[{"title":"Default Title","offer_id":56626151489862,"sku":"PROR0008","price":9.67,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0844\/3861\/4342\/files\/PROR0008.png?v=1779450257"},{"product_id":"proraso-beard-wash-wood-spice-200ml","title":"Proraso Beard Wash Wood \u0026 Spice 200ml","description":"\u003cp\u003eProraso Beard Wash Wood \u0026amp; Spice (200ml) is a gentle yet effective cleanser designed for both beard and skin. This low-foaming formula softens and smooths facial hair while thoroughly removing dirt, debris, and unpleasant odours.\u003c\/p\u003e\u003cp\u003eIts creamy texture and plant-based surfactants create a soft, lasting foam that works through even the most stubborn, bristly beards while delicately cleansing the skin without stripping it. The fragrance is woody with balsamic and spicy undertones, opening with notes of Cumin and Saffron, developing into a heart of Cedar and Sandalwood, and settling into a warm, lingering base of Vanilla and Rockrose. Cruelty-free.\u003c\/p\u003e\u003cp\u003eDirections of use:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eWet beard with warm water and massage the wash in thoroughly.\u003c\/li\u003e\n\u003cli\u003eRinse well.\u003c\/li\u003e\n\u003cli\u003eUse twice per week or more if required.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Proraso","offers":[{"title":"Default Title","offer_id":56626151522630,"sku":"PROR0009","price":9.67,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0844\/3861\/4342\/files\/PROR0009.png?v=1779450259"},{"product_id":"proraso-beard-wash-azur-lime-200ml","title":"Proraso Beard Wash Azur Lime 200ml","description":"\u003cp\u003eProraso Beard Wash Azur Lime (200ml) is a gentle yet effective cleanser designed for both beard and skin. This low-foaming formula softens and smooths facial hair while thoroughly removing dirt, debris, and unpleasant odours.\u003c\/p\u003e\u003cp\u003eIts creamy texture and plant-based surfactants create a soft, lasting foam that works through even the most stubborn, bristly beards while delicately cleansing the skin without stripping it. The fragrance is citrusy with a distinctly masculine character, opening with fresh notes of Lime and Mint, developing into a warm, woody heart with subtle balsamic nuances from Juniper Berries, and settling into a long-lasting base of Musk and Patchouli. Cruelty-free.\u003c\/p\u003e\u003cp\u003eDirections of use:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eWet beard with warm water and massage the wash in thoroughly.\u003c\/li\u003e\n\u003cli\u003eRinse well.\u003c\/li\u003e\n\u003cli\u003eUse twice per week or more if required.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Proraso","offers":[{"title":"Default Title","offer_id":56626151555398,"sku":"PROR0010","price":9.67,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0844\/3861\/4342\/files\/PROR0010.png?v=1779450260"},{"product_id":"proraso-shaving-foam-protective-300ml","title":"Proraso Shaving Foam Protective 300ml","description":"\u003cp\u003eProraso Shaving Foam Protective (300ml) is a rich shaving foam designed to soften the skin and support a smooth, comfortable shave. Ideal for a precise, multi-pass routine, it helps prepare the beard while reducing friction for a closer, more even result.\u003c\/p\u003e\u003cp\u003eBuilt on a vegetable stearin base and enriched with natural-origin ingredients, it creates a dense, creamy lather that cushions the skin and allows the razor to glide effortlessly. Aloe and Vitamin E help maintain the skin's natural moisture balance, supporting hydration and comfort throughout the shave. The result is skin that feels smooth, refreshed and well-conditioned after every use, with a clean, fresh finish. Cruelty-free.\u003c\/p\u003e\u003cp\u003eDirections of use:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDampen the face with warm water.\u003c\/li\u003e\n\u003cli\u003eApply an even layer of foam to the beard area.\u003c\/li\u003e\n\u003cli\u003eShave as usual and rinse thoroughly.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Proraso","offers":[{"title":"Default Title","offer_id":56626151588166,"sku":"PROR0016","price":4.63,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0844\/3861\/4342\/files\/PROR0016.png?v=1779450260"},{"product_id":"proraso-beard-wash-cypress-vetyver-200ml","title":"Proraso Beard Wash Cypress \u0026 Vetyver 200ml","description":"\u003cp\u003eProraso Beard Wash Cypress \u0026amp; Vetyver (200ml) is a gentle yet effective cleanser designed for both beard and skin. This low-foaming formula softens and smooths facial hair while thoroughly removing dirt, debris, and unpleasant odours.\u003c\/p\u003e\u003cp\u003eIts creamy texture and plant-based surfactants create a soft, lasting foam that works through even the most stubborn, bristly beards while delicately cleansing the skin without stripping it. The fragrance is dry and woody in character, opening with clean notes of Cypress softened by Bergamot, developing into a heart of Vetiver and Cedar, and settling into a warm, lasting base of Amber. Cruelty-free.\u003c\/p\u003e\u003cp\u003eDirections of use:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eWet beard with warm water and massage the wash in thoroughly.\u003c\/li\u003e\n\u003cli\u003eRinse well.\u003c\/li\u003e\n\u003cli\u003eUse twice per week or more if required.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Proraso","offers":[{"title":"Default Title","offer_id":56626151620934,"sku":"PROR0011","price":9.67,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0844\/3861\/4342\/files\/PROR0011.png?v=1779450261"},{"product_id":"proraso-shaving-cream-tube-protective-150ml","title":"Proraso Shaving Cream Tube Protective 150ml","description":"\u003cp\u003eProraso Shaving Cream Tube Protective (150ml) is a traditional shaving cream designed to deliver a close, comfortable shave while helping to protect the skin. Suitable for all skin types, it creates a rich, creamy lather that softens the beard and supports a smooth, precise razor glide.\u003c\/p\u003e\u003cp\u003eFormulated with Aloe and Vitamin E, it provides a fresh, protective sensation that helps maintain hydration and support skin repair throughout the shave. Crafted using a traditional 'hot soap' process, the cream is matured in small batches for 10-15 days to create a more concentrated formula with enhanced performance and skin protection. Designed for use with a shaving brush, it helps lift and prepare the beard for an even, controlled shave. The result is skin that feels protected, refreshed and comfortably smooth after every use. Cruelty-free.\u003c\/p\u003e\u003cp\u003eDirections of use:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDispense approximately 2cm of cream onto a shaving brush.\u003c\/li\u003e\n\u003cli\u003eWork into a rich lather using circular movements on the face.\u003c\/li\u003e\n\u003cli\u003eShave as usual and rinse thoroughly.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Proraso","offers":[{"title":"Default Title","offer_id":56626151686470,"sku":"PROR0024","price":4.33,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0844\/3861\/4342\/files\/PROR0024.png?v=1779450262"},{"product_id":"proraso-shaving-foam-sensitive-300ml","title":"Proraso Shaving Foam Sensitive 300ml","description":"\u003cp\u003eProraso Shaving Foam Sensitive (300ml) is a rich, comforting shaving foam developed specifically for sensitive skin to help ensure a smooth, irritation-free shave. This gentle formula softens the beard while protecting the skin, creating a more comfortable shaving experience with reduced risk of redness and discomfort.\u003c\/p\u003e\u003cp\u003eEnriched with Aloe Vera and Green Tea, it helps soothe and calm the skin while supporting hydration throughout the shave. The vegetable stearin-based formula creates a dense, creamy lather that cushions the skin and allows the razor to glide effortlessly. Added Oat Extract helps further reduce irritation, making it particularly suitable for delicate skin types. Dermatologically tested on sensitive skin, it leaves the complexion feeling soft, refreshed and balanced after every use. Cruelty-free.\u003c\/p\u003e\u003cp\u003eDirections of use:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDampen the face with warm water.\u003c\/li\u003e\n\u003cli\u003eApply an even layer of foam to the beard area.\u003c\/li\u003e\n\u003cli\u003eShave as usual and rinse thoroughly.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Proraso","offers":[{"title":"Default Title","offer_id":56626151719238,"sku":"PROR0014","price":4.63,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0844\/3861\/4342\/files\/PROR0014.png?v=1779450263"},{"product_id":"proraso-shaving-soap-jar-refreshing-150ml","title":"Proraso Shaving Soap Jar Refreshing 150ml","description":"\u003cp\u003eProraso Shaving Soap Jar Refreshing (150ml) is a traditional shaving soap designed to deliver a close, comfortable shave while helping to protect and condition the skin. Suitable for all skin types, including sensitive skin, this compact, creamy formula creates a rich lather that softens the beard and supports a smooth, precise razor glide.\u003c\/p\u003e\u003cp\u003eEnriched with Eucalyptus Oil and Menthol, it provides a refreshing, cooling sensation that tones and revitalises the skin throughout the shave. Coconut Oil, Glycerin and Lanolin work together to hydrate, nourish and protect, helping to maintain skin comfort while reducing friction. The fine, dense texture allows for easy lathering with a shaving brush, ensuring even coverage and a controlled, effective shave. Produced in small batches using a traditional hot saponification process, the soap is matured for 10-15 days to develop its ideal structure, fragrance and performance. This careful process enhances its ability to soften facial hair and protect the skin, resulting in a more refined and comfortable shaving experience. Cruelty-free.\u003c\/p\u003e\u003cp\u003eDirections of use:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDampen a shaving brush with warm water.\u003c\/li\u003e\n\u003cli\u003eWork the brush over the soap using circular movements to create a rich lather.\u003c\/li\u003e\n\u003cli\u003eApply evenly to the beard area.\u003c\/li\u003e\n\u003cli\u003eShave as usual and rinse thoroughly.\u003c\/li\u003e\n\u003cli\u003eClose the jar after use to prevent the soap from drying out.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Proraso","offers":[{"title":"Default Title","offer_id":56626151752006,"sku":"PROR0032","price":3.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0844\/3861\/4342\/files\/PROR0032.png?v=1779450265"},{"product_id":"proraso-cologne-wood-spice-100ml","title":"Proraso Cologne Wood \u0026 Spice 100ml","description":"\u003cp\u003eProraso Cologne Wood \u0026amp; Spice (100ml) is a refined, alcohol-based cologne designed to deliver long-lasting freshness with a warm, sophisticated character. This invigorating formula helps stimulate the skin's natural thermoregulation process, leaving it feeling refreshed while enveloping it in a rich, elegant scent that lingers throughout the day.\u003c\/p\u003e\u003cp\u003eThe fragrance opens with bold, velvety notes softened by delicate Violet Leaves, creating a balanced and inviting introduction. At its heart, spicy hints of Cumin and Saffron add depth and intrigue, enhancing the cologne's distinctive character. The base unfolds into a warm blend of Cedarwood and Guaiacum Wood, enriched with smooth Amber and finished with a subtle touch of Vanilla, leaving a comforting, well-rounded trail on the skin.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eTop Notes: Velvety Notes and Violet Leaves.\u003c\/li\u003e\n\u003cli\u003eHeart Notes: Cumin and Saffron.\u003c\/li\u003e\n\u003cli\u003eBase Notes: Cedarwood, Guaiacum Wood, Amber and Vanilla.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Proraso","offers":[{"title":"Default Title","offer_id":56626151817542,"sku":"PROR0036","price":17.33,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0844\/3861\/4342\/files\/PROR0036.png?v=1779450267"},{"product_id":"proraso-pre-shave-cream-refreshing-100ml","title":"Proraso Pre-Shave Cream Refreshing 100ml","description":"\u003cp\u003eProraso Pre-Shave Cream Refreshing (100ml) is a classic pre-shave treatment designed to prepare the skin and beard for a smoother, more comfortable shave. Suitable for all skin types, this rich yet non-greasy formula helps soften facial hair while improving razor glide, reducing the risk of nicks, cuts and irritation.\u003c\/p\u003e\u003cp\u003eEnriched with Eucalyptus Oil and Menthol, it delivers a refreshing, invigorating sensation that helps awaken the senses while toning and purifying the skin. The concentrated formula works to moisturise and condition the beard, making it easier to shave while supporting a closer, more precise result. It can also be used post-shave to help calm the skin and reduce discomfort, leaving it feeling fresh, revitalised and balanced. Crafted using the original formula trusted for over 70 years, it remains a staple in traditional grooming routines. Cruelty-free.\u003c\/p\u003e\u003cp\u003eDirections of use:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eWet the face with warm water.\u003c\/li\u003e\n\u003cli\u003eApply a small amount and massage into the skin using circular movements.\u003c\/li\u003e\n\u003cli\u003eDo not rinse.\u003c\/li\u003e\n\u003cli\u003eFollow with shaving soap or foam as usual.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Proraso","offers":[{"title":"Default Title","offer_id":56626151850310,"sku":"PROR0017","price":6.33,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0844\/3861\/4342\/files\/PROR0017.png?v=1779450268"},{"product_id":"proraso-shaving-cream-tube-refreshing-150ml","title":"Proraso Shaving Cream Tube Refreshing 150ml","description":"\u003cp\u003eProraso Shaving Cream Tube Refreshing (150ml) is a traditional shaving cream designed to deliver a close, comfortable shave while helping to protect the skin. Suitable for all skin types, including sensitive skin, it creates a rich, creamy lather that softens the beard and supports a smooth, precise razor glide.\u003c\/p\u003e\u003cp\u003eFormulated with Eucalyptus Oil and Menthol, it provides a refreshing, invigorating sensation that helps tone and revitalise the skin. Glycerin works to maintain hydration, while Lanolin helps condition and protect the skin during shaving. Crafted using a traditional 'hot soap' process, the cream is matured in small batches for 10-15 days to create a more concentrated formula with enhanced performance and skin protection. Designed for use with a shaving brush, it helps lift and prepare the beard for an even, controlled shave. The result is skin that feels clean, refreshed and comfortably smooth after every use. Cruelty-free.\u003c\/p\u003e\u003cp\u003eDirections of use:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDispense approximately 2cm of cream onto a shaving brush.\u003c\/li\u003e\n\u003cli\u003eWork into a rich lather using circular movements on the face.\u003c\/li\u003e\n\u003cli\u003eShave as usual and rinse thoroughly.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Proraso","offers":[{"title":"Default Title","offer_id":56626151883078,"sku":"PROR0021","price":4.33,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0844\/3861\/4342\/files\/PROR0021.png?v=1779450270"},{"product_id":"proraso-beard-balm-wood-spice-100ml","title":"Proraso Beard Balm Wood \u0026 Spice 100ml","description":"\u003cp\u003eProraso Beard Balm Wood \u0026amp; Spice (100ml) has been formulated to ease the discomfort associated with the first few weeks of new beard growth. This balm softens and soothes the hair as it grows. Recommended for the initial weeks of beard and moustache development, it helps reduce the uncomfortable itching sensation while softening facial hair and refreshing the skin.\u003c\/p\u003e\u003cp\u003eIts formula is enriched with conditioning ingredients that enhance beard softness and improve manageability, while also nourishing and protecting the hair to add luminosity and body. The fragrance is woody, blending with balsamic and spicy undertones. In the opening, top notes reveal a spicy mix of Cumin and Saffron, followed by a heart of Cedar and Sandalwood, and finishing with a lasting base of Vanilla and Rockrose. Cruelty-free.\u003c\/p\u003e\u003cp\u003eDirections of use:\u003c\/p\u003e\u003cul\u003e\u003cli\u003eApply directly to the beard and moustache and massage thoroughly.\u003c\/li\u003e\u003c\/ul\u003e","brand":"Proraso","offers":[{"title":"Default Title","offer_id":56626151915846,"sku":"PROR0003","price":9.67,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0844\/3861\/4342\/files\/PROR0003.png?v=1779450272"},{"product_id":"proraso-pre-shave-cream-sensitive-100ml","title":"Proraso Pre-Shave Cream Sensitive 100ml","description":"\u003cp\u003eProraso Pre-Shave Cream Sensitive (100ml) is a gentle pre-shave treatment specially formulated to prepare sensitive skin for a smoother, more comfortable shave. Designed as a softer alternative to the original formula, it helps condition the beard and protect the skin, reducing the risk of irritation during shaving.\u003c\/p\u003e\u003cp\u003eEnriched with Oat and Green Tea Extracts, it works to calm and soothe the skin while helping to defend against redness, razor burn and discomfort. The rich, concentrated texture deeply moisturises the beard, softening it for improved razor glide and a more precise finish. Despite its nourishing properties, the formula remains lightweight and non-greasy, ensuring a comfortable feel on the skin throughout use. This classic product follows Proraso's traditional production process, trusted for over 70 years. It can also be used after shaving to help reduce stinging and leave the skin feeling calm, balanced and refreshed. Cruelty-free.\u003c\/p\u003e\u003cp\u003eDirections of use:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eWet the face with warm water.\u003c\/li\u003e\n\u003cli\u003eApply a small amount and massage into the skin using circular movements.\u003c\/li\u003e\n\u003cli\u003eDo not rinse.\u003c\/li\u003e\n\u003cli\u003eFollow with shaving soap or foam as usual.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Proraso","offers":[{"title":"Default Title","offer_id":56626152014150,"sku":"PROR0018","price":6.33,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0844\/3861\/4342\/files\/PROR0018.png?v=1779450273"},{"product_id":"proraso-beard-oil-wood-spice-30ml","title":"Proraso Beard Oil Wood \u0026 Spice 30ml","description":"\u003cp\u003eProraso Beard Oil Wood \u0026amp; Spice (30ml) has been formulated especially to soothe and protect longer, thicker beards. This beard oil softens and conditions while taming stray hairs and helping to prevent dryness. Designed for those who want to maintain a full, long beard, it leaves hair soft, disciplined, and pleasant to the touch. The silicone-free formula is enriched with macadamia and avocado oils, which penetrate deeply to nourish the hair and add body.\u003c\/p\u003e\u003cp\u003eIt features a rich woody fragrance with balsamic and spicy undertones. The opening reveals spicy Cumin and Saffron notes, which gradually give way to a heart of Cedarwood and Sandalwood. The scent settles into a lasting base of Vanilla and Rockrose, creating a warm, refined finish. Cruelty-free.\u003c\/p\u003e\u003cp\u003eDirections of use:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eApply to your palms and rub through a damp beard starting from the roots and working through to the tip of beard.\u003c\/li\u003e\n\u003cli\u003eCan also be used with a beard comb to help the oil penetrate the roots.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Proraso","offers":[{"title":"Default Title","offer_id":56626152046918,"sku":"PROR0006","price":9.67,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0844\/3861\/4342\/files\/PROR0006.png?v=1779450274"},{"product_id":"proraso-shaving-soap-jar-nourishing-150ml","title":"Proraso Shaving Soap Jar Nourishing 150ml","description":"\u003cp\u003eProraso Shaving Soap Jar Nourishing (150ml) is a traditional shaving soap designed to deliver a close, comfortable shave while helping to protect and condition the skin. Specially developed for thicker, coarser hair, this compact, creamy formula creates a rich lather that softens the beard and supports a smooth, precise razor glide.\u003c\/p\u003e\u003cp\u003eEnriched with Sandalwood Oil, Shea Butter and Glycerin, it provides a nourishing, hydrating sensation that protects and conditions the skin throughout the shave. The fine, dense texture allows for easy lathering with a shaving brush, ensuring even coverage and a controlled, effective shave. Produced in small batches using a traditional hot saponification process, the soap is matured for 10-15 days to develop its ideal structure, fragrance and performance. This careful process enhances its ability to soften facial hair and protect the skin, resulting in a more refined and comfortable shaving experience. Cruelty-free.\u003c\/p\u003e\u003cp\u003eDirections of use:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDampen a shaving brush with warm water.\u003c\/li\u003e\n\u003cli\u003eWork the brush over the soap using circular movements to create a rich lather.\u003c\/li\u003e\n\u003cli\u003eApply evenly to the beard area.\u003c\/li\u003e\n\u003cli\u003eShave as usual and rinse thoroughly.\u003c\/li\u003e\n\u003cli\u003eClose the jar after use to prevent the soap from drying out.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Proraso","offers":[{"title":"Default Title","offer_id":56626152079686,"sku":"PROR0034","price":3.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0844\/3861\/4342\/files\/PROR0034.png?v=1779450276"},{"product_id":"proraso-after-shave-balm-nourishing-100ml","title":"Proraso After Shave Balm Nourishing 100ml","description":"\u003cp\u003eProraso After Shave Balm Nourishing (100ml) is a lightweight, alcohol-free aftershave balm designed to soothe, hydrate and rebalance the skin after shaving. This liquid cream formula absorbs quickly, helping to calm irritation while restoring comfort and softness without leaving a greasy residue.\u003c\/p\u003e\u003cp\u003eEnriched with Sandalwood and Shea Oil, it delivers a nourishing, softening sensation that conditions the skin while providing a gentle restorative effect. The nourishing formula helps improve moisture levels and supports the skin's natural hydro-lipid barrier, which can be disrupted during shaving. By helping to reduce the feeling of razor burn and dryness, it leaves the skin feeling smooth, balanced and revitalised after every use. Cruelty-free.\u003c\/p\u003e\u003cp\u003eDirections of use:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eApply to the face after shaving.\u003c\/li\u003e\n\u003cli\u003eMassage gently until fully absorbed.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Proraso","offers":[{"title":"Default Title","offer_id":56626152112454,"sku":"PROR0029","price":8.33,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0844\/3861\/4342\/files\/PROR0029.png?v=1779450278"},{"product_id":"proraso-pre-shave-cream-nourishing-100ml","title":"Proraso Pre-Shave Cream Nourishing 100ml","description":"\u003cp\u003eProraso Pre-Shave Cream Nourishing (100ml) is a rich pre-shave treatment specially formulated to soften thicker, coarser facial hair while preparing the skin for a smoother, more comfortable shave. Designed to enhance razor glide, it helps reduce friction and supports a closer, more controlled result.\u003c\/p\u003e\u003cp\u003eEnriched with Shea Butter, it works to deeply nourish and condition both the beard and skin, improving softness and manageability before shaving. The concentrated yet non-greasy texture helps protect the skin during shaving, while also calming and comforting the skin when used post-shave to reduce stinging and irritation. Ideal for tougher beard types, it leaves the skin feeling smooth, hydrated and well cared for after every use. Cruelty-free.\u003c\/p\u003e\u003cp\u003eDirections of use:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eWet the face with warm water.\u003c\/li\u003e\n\u003cli\u003eApply a small amount and massage into the skin using circular movements.\u003c\/li\u003e\n\u003cli\u003eDo not rinse.\u003c\/li\u003e\n\u003cli\u003eFollow with shaving soap or foam as usual.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Proraso","offers":[{"title":"Default Title","offer_id":56626152177990,"sku":"PROR0019","price":6.33,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0844\/3861\/4342\/files\/PROR0019.png?v=1779450279"},{"product_id":"proraso-shaving-cream-tube-sensitive-150ml","title":"Proraso Shaving Cream Tube Sensitive 150ml","description":"\u003cp\u003eProraso Shaving Cream Tube Sensitive (150ml) is a traditional shaving cream designed to deliver a close, comfortable shave while helping to protect the skin. Suitable for all skin types, including ultra-sensitive skin, it creates a rich, creamy lather that softens the beard and supports a smooth, precise razor glide.\u003c\/p\u003e\u003cp\u003eFormulated with Oat Kernel Extract, it provides a gentle, soothing sensation that helps calm and protect the skin. Crafted using a traditional 'hot soap' process, the cream is matured in small batches for 10-15 days to create a more concentrated formula with enhanced performance and skin protection. Designed for use with a shaving brush, it helps lift and prepare the beard for an even, controlled shave. The result is skin that feels calm, soothed and comfortably smooth after every use. Cruelty-free.\u003c\/p\u003e\u003cp\u003eDirections of use:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDispense approximately 2cm of cream onto a shaving brush.\u003c\/li\u003e\n\u003cli\u003eWork into a rich lather using circular movements on the face.\u003c\/li\u003e\n\u003cli\u003eShave as usual and rinse thoroughly.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Proraso","offers":[{"title":"Default Title","offer_id":56626152210758,"sku":"PROR0022","price":4.33,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0844\/3861\/4342\/files\/PROR0022.png?v=1779450280"},{"product_id":"proraso-shaving-soap-jar-sensitive-150ml","title":"Proraso Shaving Soap Jar Sensitive 150ml","description":"\u003cp\u003eProraso Shaving Soap Jar Sensitive (150ml) is a traditional shaving soap designed to deliver a close, comfortable shave while helping to protect and condition the skin. Suitable for all skin types, including ultra-sensitive skin, this compact, creamy formula creates a rich lather that softens the beard and supports a smooth, precise razor glide.\u003c\/p\u003e\u003cp\u003eEnriched with Oat Extract, Aloe and Green Tea in a glycerin base, it provides a gentle, soothing sensation that helps prevent irritation and redness throughout the shave. The fine, dense texture allows for easy lathering with a shaving brush, ensuring even coverage and a controlled, effective shave. Produced in small batches using a traditional hot saponification process, the soap is matured for 10-15 days to develop its ideal structure, fragrance and performance. This careful process enhances its ability to soften facial hair and protect the skin, resulting in a more refined and comfortable shaving experience. Cruelty-free.\u003c\/p\u003e\u003cp\u003eDirections of use:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDampen a shaving brush with warm water.\u003c\/li\u003e\n\u003cli\u003eWork the brush over the soap using circular movements to create a rich lather.\u003c\/li\u003e\n\u003cli\u003eApply evenly to the beard area.\u003c\/li\u003e\n\u003cli\u003eShave as usual and rinse thoroughly.\u003c\/li\u003e\n\u003cli\u003eClose the jar after use to prevent the soap from drying out.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Proraso","offers":[{"title":"Default Title","offer_id":56626152243526,"sku":"PROR0033","price":3.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0844\/3861\/4342\/files\/PROR0033.png?v=1779450282"},{"product_id":"proraso-moustache-wax-wood-spice-15ml","title":"Proraso Moustache Wax Wood \u0026 Spice 15ml","description":"\u003cp\u003eProraso Moustache Wax Wood \u0026amp; Spice (15ml) is a soft, pliable styling wax designed to shape, define and control all moustache styles with ease. Whether creating a natural, everyday look or a more structured handlebar or Hungarian style, this flexible formula allows you to style and restyle throughout the day with precision.\u003c\/p\u003e\u003cp\u003eEnriched with Shea Butter and Beeswax, it helps nourish and protect the hair while providing reliable hold without stiffness or residue. The smooth, cream-like texture is easy to work through the moustache, allowing for even distribution and controlled styling. It can also be reactivated with warm water, making it simple to adjust and refine your look whenever needed. Finished with a warm, refined Wood \u0026amp; Spice fragrance, it leaves the moustache feeling conditioned, shaped and subtly scented. Cruelty-free.\u003c\/p\u003e\u003cp\u003eDirections of use:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eTake a small amount of wax and work it through the moustache.\u003c\/li\u003e\n\u003cli\u003eShape according to your desired style.\u003c\/li\u003e\n\u003cli\u003eTo restyle or enhance hold, lightly dampen with warm water and reapply.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Proraso","offers":[{"title":"Default Title","offer_id":56626152276294,"sku":"PROR0035","price":5.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0844\/3861\/4342\/files\/PROR0035.png?v=1779450283"},{"product_id":"proraso-shaving-cream-tube-nourishing-150ml","title":"Proraso Shaving Cream Tube Nourishing 150ml","description":"\u003cp\u003eProraso Shaving Cream Tube Nourishing (150ml) is a traditional shaving cream designed to deliver a close, comfortable shave while helping to protect the skin. Specially developed for thicker, coarser hair, it creates a rich, creamy lather that softens the beard and supports a smooth, precise razor glide.\u003c\/p\u003e\u003cp\u003eFormulated with Shea Butter and Glycerin, it provides a nourishing, hydrating sensation that helps condition and protect the skin throughout the shave. Crafted using a traditional 'hot soap' process, the cream is matured in small batches for 10-15 days to create a more concentrated formula with enhanced performance and skin protection. Designed for use with a shaving brush, it helps lift and prepare the beard for an even, controlled shave. The result is skin that feels nourished, hydrated and comfortably smooth after every use. Cruelty-free.\u003c\/p\u003e\u003cp\u003eDirections of use:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDispense approximately 2cm of cream onto a shaving brush.\u003c\/li\u003e\n\u003cli\u003eWork into a rich lather using circular movements on the face.\u003c\/li\u003e\n\u003cli\u003eShave as usual and rinse thoroughly.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Proraso","offers":[{"title":"Default Title","offer_id":56626152341830,"sku":"PROR0023","price":4.33,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0844\/3861\/4342\/files\/PROR0023.png?v=1779450285"},{"product_id":"proraso-beard-balm-cypress-vetyver-100ml","title":"Proraso Beard Balm Cypress \u0026 Vetyver 100ml","description":"\u003cp\u003eProraso Beard Balm Cypress \u0026amp; Vetyver (100ml) has been formulated to ease the discomfort associated with the first few weeks of new beard growth. This balm softens and soothes the hair as it grows. Recommended for the initial weeks of beard and moustache development, it helps reduce the uncomfortable itching sensation while softening facial hair and refreshing the skin.\u003c\/p\u003e\u003cp\u003eIts formula is enriched with conditioning ingredients that enhance beard softness and improve manageability, while also nourishing and protecting the hair to add luminosity and body. The fragrance is dry and woody in character, opening with clean top notes of Cypress softened by Bergamot, followed by a heart of Vetyver and Cedar, and finishing with a lasting base of Amber. Cruelty-free.\u003c\/p\u003e\u003cp\u003eDirections of use:\u003c\/p\u003e\u003cul\u003e\u003cli\u003eApply directly to the beard and moustache and massage thoroughly.\u003c\/li\u003e\u003c\/ul\u003e","brand":"Proraso","offers":[{"title":"Default Title","offer_id":56626152407366,"sku":"PROR0005","price":9.67,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0844\/3861\/4342\/files\/PROR0005.png?v=1779450287"},{"product_id":"proraso-shaving-foam-nourishing-300ml","title":"Proraso Shaving Foam Nourishing 300ml","description":"\u003cp\u003eProraso Shaving Foam Nourishing (300ml) is a rich shaving foam developed to soften the skin and prepare thicker, coarser hair for a smoother, more comfortable shave. Designed to support an effortless glide, it helps reduce resistance while ensuring a close, controlled result.\u003c\/p\u003e\u003cp\u003eEnriched with Shea Butter and Glycerin, it works to deeply nourish and hydrate the skin throughout the shaving process. The vegetable stearin-based formula creates a dense, creamy lather that cushions the skin and allows the razor to move smoothly, helping to minimise irritation. Suitable for tougher beard types, it leaves the skin feeling soft, conditioned and well cared for after every shave. Cruelty-free.\u003c\/p\u003e\u003cp\u003eDirections of use:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDampen the face with warm water.\u003c\/li\u003e\n\u003cli\u003eApply an even layer of foam to the beard area.\u003c\/li\u003e\n\u003cli\u003eShave as usual and rinse thoroughly.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Proraso","offers":[{"title":"Default Title","offer_id":56626152440134,"sku":"PROR0015","price":4.63,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0844\/3861\/4342\/files\/PROR0015.png?v=1779450289"},{"product_id":"proraso-after-shave-lotion-nourishing-100ml","title":"Proraso After Shave Lotion Nourishing 100ml","description":"\u003cp\u003eProraso After Shave Lotion Nourishing (100ml) is a classic aftershave splash designed to complete your shaving routine with an instant burst of comfort and nourishment. This revitalising formula helps soothe the skin post-shave, leaving it feeling clean, toned and balanced without heaviness.\u003c\/p\u003e\u003cp\u003eEnriched with Sandalwood and Shea Oil, it delivers a nourishing, softening sensation that replenishes the skin while helping to reduce post-shave discomfort. The lightweight formula absorbs quickly, leaving the skin feeling conditioned, smooth and refreshed after every use. Cruelty-free.\u003c\/p\u003e\u003cp\u003eDirections of use:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eApply a small amount to the palms of your hands.\u003c\/li\u003e\n\u003cli\u003eGently pat onto the face, avoiding the eye area.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Proraso","offers":[{"title":"Default Title","offer_id":56626152472902,"sku":"PROR0026","price":8.33,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0844\/3861\/4342\/files\/PROR0026.png?v=1779450290"},{"product_id":"proraso-vintage-sensitive-skin-gift-set","title":"Proraso Vintage Sensitive Skin Gift Set","description":"\u003cp\u003eProraso Vintage Gift Set Sensitive combines a trio of Proraso's iconic products formulated for delicate skin. This three-piece shaving set includes a pre-shave cream, shaving cream, and aftershave balm, all enriched with Oat and Green Tea Extract. The included retro-style gift tin celebrates Proraso's Italian grooming legacy, making it a standout choice for gifting or personal indulgence.\u003c\/p\u003e\u003cp\u003eCollection Contains:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e1 x Proraso Pre Shave Cream Sensitive (100ml) - an ultra-sensitive version of the famous Proraso Pre Shaving Cream. It works in the same way as the original Eucalyptus Oil and Menthol formula, but is specially designed with carefully selected ingredients to be gentle on sensitive skin during shaving. When used as an undercoat beneath shaving cream, it refreshes the face, softens the beard, and helps prepare the skin for a smoother, more comfortable shave. It can also be applied after shaving to reduce stinging and irritation. This iconic product has maintained its traditional production process and formula for over 70 years. It softens the beard by deeply moisturising it, helping to prepare the skin for an impeccable shave. Enriched with natural-origin ingredients, it offers a concentrated yet non-greasy texture that feels comfortable on the skin. Specifically formulated for sensitive skin, it contains Oat and Green Tea Extracts, which help protect the skin against razor irritation while reducing redness and preventing rashes. Cruelty-free.\u003c\/li\u003e\n\u003cli\u003e1 x Proraso Shaving Cream Tube Sensitive (150ml) - a soothing shaving cream formula enriched with Oat Kernel Extract, designed to deliver the same exceptionally close shave as the original while being significantly gentler on the skin. It is especially well-suited for ultra-sensitive skin, offering comfort and protection without compromising on performance. Crafted using a traditional 'hot soap' process, the formula is carefully matured in small batches for 10-15 days, resulting in a more concentrated shaving cream that enhances skin protection and shaving quality. Best used with a shaving brush for optimal lather, it pairs perfectly with Proraso Pre and Post Shaving Cream for a complete, refined shaving routine. Cruelty-free.\u003c\/li\u003e\n\u003cli\u003e1 x Proraso After Shave Balm Sensitive (100ml) - a non-greasy, alcohol-free liquid after shave cream designed to soothe redness and provide immediate relief to freshly shaved skin while also protecting and moisturising the face. Enriched with Oat and Green Tea Extracts, its balancing and calming properties help comfort even the most irritable and sensitive skin, leaving it soft, smooth, and refreshed. Shaving can disrupt the skin's natural physiological balance, and this aftershave balm works to accelerate the normalisation process and support the rapid restoration of the skin's optimal hydro-lipid layer. Providing instant alcohol-free relief, it completes the shaving ritual while absorbing quickly without leaving a heavy or greasy residue. Cruelty-free.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eDirections of use:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003ePre Shave Cream - wet the face and apply the cream by massaging with circular movements and do not rinse. Then proceed normally with applying the shaving soap or foam.\u003c\/li\u003e\n\u003cli\u003eShaving Cream - gently allow approx. 2 cms of cream to settle amongst the shaving brush bristles and massage onto the face using circular movements.\u003c\/li\u003e\n\u003cli\u003eAfter Shave Balm - apply to the face, massaging lightly to facilitate absorption.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Proraso","offers":[{"title":"Default Title","offer_id":56626152505670,"sku":"PROR0002","price":19.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0844\/3861\/4342\/files\/PROR0002.png?v=1779450292"},{"product_id":"proraso-cologne-azur-lime-100ml","title":"Proraso Cologne Azur Lime 100ml","description":"\u003cp\u003eProraso Cologne Azur Lime (100ml) is a refreshing, alcohol-based cologne designed to invigorate the skin while delivering a vibrant, long-lasting scent. This energising formula helps stimulate the skin's natural thermoregulation process, leaving it feeling cool, fresh and comfortably revitalised throughout the day.\u003c\/p\u003e\u003cp\u003eThe fragrance opens with a bright burst of Lemon and Orange, delivering an immediate citrus freshness that feels clean and uplifting. Fresh Mint leaves add a cooling edge, enhancing the invigorating character of the scent. As it develops, Juniper Berries introduce a smooth, slightly creamy nuance, leading into a warm base of Musk, Wood and Patchouli that adds depth and balance, leaving a refined, long-lasting trail on the skin. Cruelty-free.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eTop Notes: Lemon, Orange and Mint.\u003c\/li\u003e\n\u003cli\u003eHeart Notes: Juniper Berries.\u003c\/li\u003e\n\u003cli\u003eBase Notes: Musk, Wood and Patchouli.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Proraso","offers":[{"title":"Default Title","offer_id":56626152538438,"sku":"PROR0037","price":17.33,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0844\/3861\/4342\/files\/PROR0037.png?v=1779450294"},{"product_id":"proraso-metal-beard-wood-spice-gift-set","title":"Proraso Metal Beard Wood \u0026 Spice Gift Set","description":"\u003cp\u003eProraso Metal Beard Wood \u0026amp; Spice Gift Set includes a beard shampoo, balm, and oil with a balsamic and spicy scent for a complete beard care routine. An ideal gift set for men, this Italian-crafted beard grooming kit has been packaged in a robust, attractively decorated tin.\u003c\/p\u003e\u003cp\u003eCollection Contains:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e1 x Proraso Beard Wash Wood \u0026amp; Spice (200ml) - a gentle yet effective cleanser designed for both beard and skin. This low-foaming formula softens and smooths facial hair while thoroughly removing dirt, debris, and unpleasant odours. Its creamy texture and plant-based surfactants create a soft, lasting foam that works through even the most stubborn, bristly beards while delicately cleansing the skin without stripping it. The fragrance is woody with balsamic and spicy undertones, opening with notes of cumin and saffron, developing into a heart of cedar and sandalwood, and settling into a warm, lingering base of vanilla and rockrose. Cruelty-free.\u003c\/li\u003e\n\u003cli\u003e1 x Proraso Beard Oil Wood \u0026amp; Spice (30ml) - has been formulated especially to soothe and protect longer, thicker beards. This beard oil softens and conditions while taming stray hairs and helping to prevent dryness. Designed for those who want to maintain a full, long beard, it leaves hair soft, disciplined, and pleasant to the touch. The silicone-free formula is enriched with macadamia and avocado oils, which penetrate deeply to nourish the hair and add body. It features a rich woody fragrance with balsamic and spicy undertones. The opening reveals spicy cumin and saffron notes, which gradually give way to a heart of cedarwood and sandalwood. The scent settles into a lasting base of vanilla and rockrose, creating a warm, refined finish. Cruelty-free.\u003c\/li\u003e\n\u003cli\u003e1 x Proraso Beard Balm Wood \u0026amp; Spice (100ml) - has been formulated to ease the discomfort associated with the first few weeks of new beard growth. This balm softens and soothes the hair as it grows. Recommended for the initial weeks of beard and moustache development, it helps reduce the uncomfortable itching sensation while softening facial hair and refreshing the skin. Its formula is enriched with conditioning ingredients that enhance beard softness and improve manageability, while also nourishing and protecting the hair to add luminosity and body. The fragrance is woody, blending with balsamic and spicy undertones; in the opening, top notes reveal a spicy mix of cumin and saffron, followed by a heart of cedar and sandalwood, and finishing with a lasting base of vanilla and rockrose. Cruelty-free.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eDirections of use:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eBeard Wash - wet beard with warm water and massage the wash in thoroughly. Rinse well. Use twice per week or more if required.\u003c\/li\u003e\n\u003cli\u003eBeard Oil - apply to your palms and rub through a damp beard starting from the roots and working through to the tip of beard. Can also be used with a beard comb to help the oil penetrate the roots.\u003c\/li\u003e\n\u003cli\u003eBeard Balm - apply directly to the beard and moustache and massage thoroughly.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Proraso","offers":[{"title":"Default Title","offer_id":56626152636742,"sku":"PROR0012","price":29.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0844\/3861\/4342\/files\/PROR0012.png?v=1779450295"},{"product_id":"proraso-pre-shave-cream-protective-100ml","title":"Proraso Pre-Shave Cream Protective 100ml","description":"\u003cp\u003eProraso Pre-Shave Cream Protective (100ml) is a rich pre-shave treatment designed to soften facial hair while helping to protect the skin for a smoother, more comfortable shave. Suitable for all skin types, this nourishing formula prepares the beard and creates an ideal base for improved razor glide and reduced irritation.\u003c\/p\u003e\u003cp\u003eEnriched with Aloe and Vitamin E, it works to moisturise and condition both the skin and beard, helping to maintain hydration and comfort throughout the shaving process. The concentrated yet non-greasy texture helps shield the skin from friction, supporting a closer, more controlled shave while reducing the risk of redness and discomfort. Cruelty-free.\u003c\/p\u003e\u003cp\u003eDirections of use:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eWet the face with warm water.\u003c\/li\u003e\n\u003cli\u003eApply a small amount and massage into the skin using circular movements.\u003c\/li\u003e\n\u003cli\u003eDo not rinse.\u003c\/li\u003e\n\u003cli\u003eFollow with shaving soap or foam as usual.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Proraso","offers":[{"title":"Default Title","offer_id":56626152767814,"sku":"PROR0020","price":6.33,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0844\/3861\/4342\/files\/PROR0020.png?v=1779450297"},{"product_id":"proraso-after-shave-balm-sensitive-100ml","title":"Proraso After Shave Balm Sensitive 100ml","description":"\u003cp\u003eProraso After Shave Balm Sensitive (100ml) is a lightweight, alcohol-free aftershave balm designed to soothe, hydrate and rebalance the skin after shaving. This liquid cream formula absorbs quickly, helping to calm irritation while restoring comfort and softness without leaving a greasy residue.\u003c\/p\u003e\u003cp\u003eEnriched with Oat and Green Tea Extracts, it delivers a calming, balancing sensation that soothes even the most sensitive skin while providing a gentle toning effect. The nourishing formula helps improve moisture levels and supports the skin's natural hydro-lipid barrier, which can be disrupted during shaving. By helping to reduce the feeling of razor burn and redness, it leaves the skin feeling smooth, balanced and revitalised after every use. Cruelty-free.\u003c\/p\u003e\u003cp\u003eDirections of use:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eApply to the face after shaving.\u003c\/li\u003e\n\u003cli\u003eMassage gently until fully absorbed.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Proraso","offers":[{"title":"Default Title","offer_id":56626152800582,"sku":"PROR0028","price":8.33,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0844\/3861\/4342\/files\/PROR0028.png?v=1779450298"},{"product_id":"proraso-razor-cut-repair-gel-10ml","title":"Proraso Razor Cut Repair Gel 10ml","description":"\u003cp\u003eProraso Razor Cut Repair Gel (10ml) is a fast-acting, professional-grade treatment designed to provide immediate relief from small nicks, razor bumps and shaving mishaps. This targeted gel works quickly to stop minor bleeding while helping to soothe and protect the skin, making it an essential addition to any grooming routine.\u003c\/p\u003e\u003cp\u003eThe alcohol-free formula delivers a no-sting application, ensuring comfort even on sensitive or freshly shaved skin. It forms a thin, protective barrier over the affected area to support natural healing, while the clear, non-greasy texture absorbs easily without leaving any residue. Enriched with Castor Oil and Eucalyptol, it helps calm irritation and promote recovery, leaving a subtle, fresh Eucalyptus scent. Free from parabens, sulphates and silicone. Cruelty-free.\u003c\/p\u003e\u003cp\u003eDirections of use:\u003c\/p\u003e\u003cul\u003e\u003cli\u003eApply directly to the affected area.\u003c\/li\u003e\u003c\/ul\u003e","brand":"Proraso","offers":[{"title":"Default Title","offer_id":56626153095494,"sku":"PROR0031","price":2.33,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0844\/3861\/4342\/files\/PROR0031.png?v=1779450302"},{"product_id":"proraso-after-shave-balm-refreshing-100ml","title":"Proraso After Shave Balm Refreshing 100ml","description":"\u003cp\u003eProraso After Shave Balm Refreshing (100ml) is a lightweight, alcohol-free aftershave balm designed to soothe, hydrate and rebalance the skin after shaving. This liquid cream formula absorbs quickly, helping to calm irritation while restoring comfort and softness without leaving a greasy residue.\u003c\/p\u003e\u003cp\u003eEnriched with Eucalyptus Oil and Menthol, it delivers a cooling, invigorating sensation that refreshes the skin while providing a gentle toning effect. The nourishing formula helps improve moisture levels and supports the skin's natural hydro-lipid barrier, which can be disrupted during shaving. By helping to reduce the feeling of razor burn and dryness, it leaves the skin feeling smooth, balanced and revitalised after every use. Cruelty-free.\u003c\/p\u003e\u003cp\u003eDirections of use:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eApply to the face after shaving.\u003c\/li\u003e\n\u003cli\u003eMassage gently until fully absorbed.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Proraso","offers":[{"title":"Default Title","offer_id":56626153226566,"sku":"PROR0027","price":8.33,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0844\/3861\/4342\/files\/PROR0027.png?v=1779450303"},{"product_id":"proraso-after-shave-lotion-refreshing-100ml","title":"Proraso After Shave Lotion Refreshing 100ml","description":"\u003cp\u003eProraso After Shave Lotion Refreshing (100ml) is a classic aftershave splash designed to complete your shaving routine with an instant burst of freshness and comfort. This revitalising formula helps soothe the skin post-shave, leaving it feeling clean, toned and balanced without heaviness.\u003c\/p\u003e\u003cp\u003eEnriched with Menthol and Eucalyptus Oil, it delivers a cooling, invigorating sensation that refreshes the skin while helping to reduce post-shave discomfort. Witch Hazel works to tone and refine the skin, supporting the appearance of tighter pores, while Allantoin helps soothe and condition for a calmer, more comfortable finish. The lightweight formula absorbs quickly, leaving the skin feeling revitalised, smooth and refreshed after every use. Cruelty-free.\u003c\/p\u003e\u003cp\u003eDirections of use:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eApply a small amount to the palms of your hands.\u003c\/li\u003e\n\u003cli\u003eGently pat onto the face, avoiding the eye area.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Proraso","offers":[{"title":"Default Title","offer_id":56626153423174,"sku":"PROR0025","price":8.33,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0844\/3861\/4342\/files\/PROR0025.png?v=1779450306"},{"product_id":"proraso-professional-shaving-brush","title":"Proraso Professional Shaving Brush","description":"\u003cp\u003eProraso Professional Shaving Brush is a traditional grooming tool designed to create a rich, effective lather while preparing the skin and beard for a smoother shave. Crafted with natural hog bristles, it offers a slightly firmer texture than badger hair, helping to lift facial hair and exfoliate the skin for improved shaving performance.\u003c\/p\u003e\u003cp\u003eThe natural bristles retain water effectively, allowing for a denser, more luxurious lather when used with shaving creams or soaps. With its larger 120mm size and generously shaped handle, it provides a comfortable grip and enhanced control during use, making it suitable for both beginners and experienced users. Durable and practical, it delivers reliable results while offering a more accessible alternative to higher-end brush types. Cruelty-free.\u003c\/p\u003e","brand":"Proraso","offers":[{"title":"Default Title","offer_id":56626153488710,"sku":"PROR0030","price":9.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0844\/3861\/4342\/files\/PROR0030.png?v=1779450307"},{"product_id":"proraso-cologne-cypress-vetyver-100ml","title":"Proraso Cologne Cypress \u0026 Vetyver 100ml","description":"\u003cp\u003eProraso Cologne Cypress \u0026amp; Vetyver (100ml) is a refined, alcohol-based cologne designed to deliver long-lasting freshness while energising the skin. This invigorating formula helps stimulate the skin's natural thermoregulation process, leaving it feeling revitalised and comfortably refreshed throughout the day.\u003c\/p\u003e\u003cp\u003eThe fragrance opens with the crisp brightness of Bergamot, enhanced by subtle aromatic hints of Cypress for a clean, uplifting introduction. At its heart, elegant notes of Cedarwood and Vetyver create a balanced, woody character that feels both sophisticated and grounded. The scent settles into a warm base of Amber and Musk, adding depth and a smooth, lasting finish that lingers gently on the skin. Cruelty-free.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eTop Notes: Bergamot and Cypress.\u003c\/li\u003e\n\u003cli\u003eHeart Notes: Cedarwood and Vetyver.\u003c\/li\u003e\n\u003cli\u003eBase Notes: Amber and Musk.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Proraso","offers":[{"title":"Default Title","offer_id":56626153554246,"sku":"PROR0038","price":17.33,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0844\/3861\/4342\/files\/PROR0038.png?v=1779450309"}],"url":"https:\/\/www.justmylook.com\/collections\/proraso.oembed","provider":"Justmylook","version":"1.0","type":"link"}