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Pair with the matching conditioner, mask or treatment to build a routine around cleaner, softer and healthier-looking hair.\u003c\/p\u003e","products":[{"product_id":"loreal-professionnel-serie-expert-absolut-repair-molecular-shampoo-300ml","title":"L'Oreal Professionnel Serie Expert Absolut Repair Molecular Shampoo 300ml","description":"\u003cp\u003eL'Oreal Professionnel Serie Expert Absolut Repair Molecular Shampoo (300ml) is a patented, sulfate-free shampoo, designed meticulously to repair damage and revive the original strength of the hair, especially crafted for targeting all damaged hair textures, including colour-treated, lightened, and natural hair. When hair is damaged, its molecular structure, which is composed of peptides, is compromised. Unfortunately, most peptides are too large to be reinjected into the fibre, traditionally making damage nearly irreversible. With up to 82% more strength*, Absolut Repair Molecular restores hair's original elasticity and movement**. For the very first time, L'Oreal's Advanced Research team has successfully managed to decompose peptides, enabling the separate injection of their components into the fibre***. Once inside, they conscientiously reform and rebuild the molecular structure of the hair****.\u003c\/p\u003e\u003cp\u003eThis shampoo, which is strategically formulated with Peptides Bonder + 5 Amino Acid, operates to repair the hair's macro-molecular structure*. The outcome? Hair that is not just stronger and nourished but also enjoys improved elasticity, movement*****, and a notable +86% smoothness******. The sulfate-free formula's luxurious texture transforms into a rich foam that cleanses and detangles hair while delivering an unprecedented level of care, ensuring your tresses are not merely cleansed but also enveloped in nourishing repair.\u003c\/p\u003e\u003cp\u003e*Brushing test vs sensitised hair.\u003c\/p\u003e\u003cp\u003e**Instrumental test after 5 applications of shampoo + rinse-off serum.\u003c\/p\u003e\u003cp\u003e***Amino acids \u0026amp; peptides bonder.\u003c\/p\u003e\u003cp\u003e****Instrumental test after 15 applications of shampoo + rinse-off serum + leave-in mask.\u003c\/p\u003e\u003cp\u003e*****Consumer test after application of shampoo + rinse-off serum + leave-in mask.\u003c\/p\u003e\u003cp\u003e******Instrumental test after application of shampoo + rinse-off serum.\u003c\/p\u003e","brand":"L'Oreal Professionnel","offers":[{"title":"Default Title","offer_id":50111099765062,"sku":"LPSE0088","price":17.55,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0844\/3861\/4342\/files\/loreal-professionnel-serie-expert-absolut-repair-molecular-shampoo-250ml-p34824-103409_image.jpg?v=1721322805"},{"product_id":"loreal-professionnel-serie-expert-blondifier-gloss-resurfacing-illuminating-shampoo-300ml","title":"L'Oreal Professionnel Serie Expert Blondifier Gloss Resurfacing + Illuminating Shampoo 300ml","description":"L'Oreal Professionnel Serie Expert Blondifier Gloss Resurfacing + Illuminating Shampoo (300ml) is a resurfacing and illuminating system shampoo for blonde or highlighted hair.\u003cp\u003eFormulated with Acai Berry Extract containing Polyphenols, it gently cleanses the hair, removing excess oil, dirt and impurities. 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When hair is damaged, its molecular structure, which is composed of peptides, is compromised. Unfortunately, most peptides are too large to be reinjected into the fibre, traditionally making damage nearly irreversible. With up to 82% more strength*, Absolut Repair Molecular restores hair's original elasticity and movement**. For the very first time, L'Oreal's Advanced Research team has successfully managed to decompose peptides, enabling the separate injection of their components into the fibre***. Once inside, they conscientiously reform and rebuild the molecular structure of the hair****.\u003c\/p\u003e\u003cp\u003eThis shampoo, which is strategically formulated with Peptides Bonder + 5 Amino Acid, operates to repair the hair's macro-molecular structure*. The outcome? Hair that is not just stronger and nourished but also enjoys improved elasticity, movement*****, and a notable +86% smoothness******. The sulphate-free formula's luxurious texture transforms into a rich foam that cleanses and detangles hair while delivering an unprecedented level of care, ensuring your tresses are not merely cleansed but also enveloped in nourishing repair.\u003c\/p\u003e\u003cp\u003e*Brushing test vs sensitised hair.\u003c\/p\u003e\u003cp\u003e**Instrumental test after 5 applications of shampoo + rinse-off serum.\u003c\/p\u003e\u003cp\u003e***Amino acids \u0026amp; peptides bonder.\u003c\/p\u003e\u003cp\u003e****Instrumental test after 15 applications of shampoo + rinse-off serum + leave-in mask.\u003c\/p\u003e\u003cp\u003e*****Consumer test after application of shampoo + rinse-off serum + leave-in mask.\u003c\/p\u003e\u003cp\u003e******Instrumental test after application of shampoo + rinse-off serum.\u003c\/p\u003e","brand":"L'Oreal Professionnel","offers":[{"title":"Default Title","offer_id":50111101829446,"sku":"12297","price":36.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0844\/3861\/4342\/files\/12297.jpg?v=1722845994"},{"product_id":"loreal-professionnel-serie-expert-curl-expression-intense-moisturising-cleansing-cream-shampoo-1500ml","title":"L'Oreal Professionnel Serie Expert Curl Expression Intense Moisturising Cleansing Cream Shampoo 1500ml","description":"\u003cp\u003eL'Oreal Professionnel Serie Expert Curl Expression Intense Moisturising Cleansing Cream Shampoo (1500ml) is an intensely hydrating shampoo which gently cleanses curls, providing weightless, long lasting moisture for all curly and coily hair.\u003c\/p\u003e\u003cp\u003eThis shampoo is formulated using highly-concentrated active ingredients including humectant Glycerin, hydrating Urea H and Hibiscus Seed, a rich natural source of Amino Acids and nutrifying vitamins. Silicone and sulphate-free, the cream transforms into a foam on contact with water, penetrating through from hair to scalp. The unique cleansing experience is elevated by the floral fragrance blending Jasmine, Orchid, and Freesia with a base of Cedarwood. 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Formulated with Acai Berry Extract containing Polyphenols, it gently cleanses the hair, removing excess oil, dirt and impurities. Repairing and smoothing damaged cuticles, it enhances the multi-dimensional shine of blonde hair, leaving it nourished and vibrant.\u003c\/li\u003e\n\u003cli\u003e1 x L'Oréal Professionnel Serie Expert Blondifier Gloss Resurfacing + Illuminating Conditioner (200ml) - a resurfacing and illuminating system conditioner for blonde hair. Formulated with Acai Berry Extract containing Polyphenols, it instantly produces more manageable, soft, shiny hair. Ceramide and Vitamin E enrich this conditioner, repairing and smoothing damaged cuticles and enhancing the multi-dimensional shine and vibrancy of blonde hair.\u003c\/li\u003e\n\u003cli\u003e 1 x L'Oreal Professionnel Serie Expert Blondifier Resurfacing + Illuminating Treatment Masque (250ml) - a resurfacing and illuminating system mask for blonde or highlighted hair. 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