{"title":"L'Oreal Professionnel Hair Treatments \u0026 Masks","description":"\u003cp\u003eFor hair that needs more than everyday conditioning, L'Oreal Professionnel hair treatments and masks offer a more intensive step in your salon routine. The collection includes targeted care for damaged, coloured, blonde, dry and weakened hair, with options across ranges such as Absolut Repair, Metal Detox, Vitamino Colour and Blondifier. Use them to help strengthen fragile lengths, boost softness, improve shine and support a healthier-looking finish between salon visits.\u003c\/p\u003e","products":[{"product_id":"loreal-professionnel-serie-expert-absolut-repair-molecular-leave-in-mask-100ml","title":"L'Oreal Professionnel Serie Expert Absolut Repair Molecular Leave-In Mask 100ml","description":"\u003cp\u003eL'Oreal Professionnel Serie Expert Absolut Repair Molecular Leave-In Mask (100ml) is a scientific breakthrough in hair repair, providing up to 97% more hair strength and designed specifically for all damaged hair textures, including colour-treated, lightened, and natural hair. When hair is damaged, its molecular structure, which is composed of peptides, is compromised. Unfortunately, most peptides are too large to be reinjected into the fibre, traditionally making damage nearly irreversible. However, the Absolut Repair Molecular introduces a novel approach. For the very first time, L'Oreal's Advanced Research team has successfully managed to decompose peptides, enabling the separate injection of their components into the fibre. Once inside, they reform and rebuild the molecular structure of the hair, enhancing its strength and restoring its original qualities.\u003c\/p\u003e\u003cp\u003eThis patented leave-in mask is formulated with Peptides Bonder + 5 Amino Acids, diligently working to repair the hair's macro-molecular structure. Not only does hair become stronger, but it also gains improved elasticity and movement, ensuring it looks and feels healthier. Furthermore, its lightweight texture instantly penetrates to restore strength while maintaining a natural feel. The results? Hair that is instantly smooth, shiny, and healthy-looking, protected against external aggressions, and has heat protection up to 230°C\/450°F.\u003c\/p\u003e\u003cp\u003e*Brushing test vs sensitised hair.\u003c\/p\u003e\u003cp\u003e**Amino acids \u0026amp; peptides bonder.\u003c\/p\u003e\u003cp\u003e***Instrumental test after 15 applications of shampoo + rinse-off serum + leave-in mask.\u003c\/p\u003e\u003cp\u003e****Consumer test after application of shampoo + rinse-off serum + leave-in mask.\u003c\/p\u003e\u003cp\u003e*****Instrumental test on leave-in mask.\u003c\/p\u003e","brand":"L'Oreal Professionnel","offers":[{"title":"Default Title","offer_id":50111100584262,"sku":"LPSE0086","price":21.13,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0844\/3861\/4342\/files\/loreal-professionnel-serie-expert-absolut-repair-molecular-leave-in-mask-100ml-p34822-103407_image.jpg?v=1721322808"},{"product_id":"loreal-professionnel-serie-expert-metal-detox-anti-metal-cleansing-cream-mask-500ml","title":"L'Oreal Professionnel Serie Expert Metal Detox Anti-Metal Cleansing Cream Mask 500ml","description":"\u003cp\u003eL'Oreal Professionnel Serie Expert Metal Detox Anti-Metal Cleansing Cream Mask (500ml) is an anti-deposit protector for use after colour, bleach or balayage treatments to produce shiny, glossy, and protected hair.\u003c\/p\u003e\u003cp\u003eDid you know there can be excess levels of metal* in your hair which can get absorbed through your shower water? Excess metal in hair can cause breakage \u0026amp; premature colour fade. To help protect your hair from it, use the new professional Metal Detox haircare routine. For maximum protection \u0026amp; results ask your Hairdresser for the exclusive first-step in-salon treatment.\u003c\/p\u003e\u003cp\u003eThis is our first anti-metal detox deposit protecting hair mask. This deposit protecting hair mask helps to nourish the hair and protect it from the deposits of metal which can come from your shower water.\u003c\/p\u003e\u003cp\u003eThis range was co-developed with professional hair experts and is used \u0026amp; loved in salon by thousands of hairdressers in the UK and Ireland. This range is backed with 7 years of research and 7 patents.**\u003c\/p\u003e\u003cp\u003e*copper.\u003c\/p\u003e\u003cp\u003e** Pre-treatment patent granted in UK. Shampoo patent granted in UK. Mask Patent granted in France, China, US, Brazil, Mexico and Japan.\u003c\/p\u003e","brand":"L'Oreal Professionnel","offers":[{"title":"Default Title","offer_id":50111100748102,"sku":"4033356","price":28.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0844\/3861\/4342\/files\/loreal-professionnel-serie-expert-metal-detox-anti-metal-cleansing-cream-masque-500ml-p30875-83433_image.jpg?v=1721322805"},{"product_id":"loreal-professionnel-serie-expert-absolut-repair-protein-gold-quinoa-golden-resurfacing-mask-500ml","title":"L'Oreal Professionnel Serie Expert Absolut Repair Protein + Gold Quinoa Golden Resurfacing Mask 500ml","description":"\u003cp\u003eL'Oreal Professionnel Serie Expert Absolut Repair Protein + Gold Quinoa Golden Resurfacing Mask (500ml) is a lightweight, replenishing treatment with a gel cream texture for use on fine, thin or damaged hair.\u003c\/p\u003e\u003cp\u003eInfused with Protein + Gold Quinoa, this mask reduces damage on the surface of the hair by up to 77%. Without leaving any residue on the hair shaft, it leaves the hair seven times smoother and shinier.\u003c\/p\u003e","brand":"L'Oreal Professionnel","offers":[{"title":"Default Title","offer_id":50111102124358,"sku":"4033397","price":23.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0844\/3861\/4342\/files\/loreal-professionnel-serie-expert-absolut-repair-protein-gold-quinoa-golden-resurfacing-masque-500ml-p14348-67379_image.jpg?v=1721322817"},{"product_id":"loreal-professionnel-serie-expert-curl-expression-intensive-moisturiser-rich-mask-500ml","title":"L'Oreal Professionnel Serie Expert Curl Expression Intensive Moisturiser Rich Mask 500ml","description":"\u003cp\u003eL'Oreal Professionnel Serie Expert Curl Expression Intensive Moisturiser Rich Mask (500ml) is an intensely hydrating mask which gently detangles unruly curls, providing weightless, long-lasting moisture for all curly and coily hair.\u003c\/p\u003e\u003cp\u003eThis rich mask is formulated with highly-concentrated active ingredients including humectant Glycerin, hydrating Urea H and Hibiscus Seed, a rich natural source of Amino Acids and nutrifying vitamins. Silicone and sulphate-free, the rich, buttery formula absorbs easily into curls and coils to seal in extra moisture. Hair is left at least 2x as shiny and frizz-free with a free-flowing result and a natural feel. The unique hydrating experience is elevated by the floral fragrance blending Jasmine, Orchid, and Freesia with a base of Cedarwood. Free from parabens and alcohol.\u003c\/p\u003e","brand":"L'Oreal Professionnel","offers":[{"title":"Default Title","offer_id":50111102222662,"sku":"12210","price":27.9,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0844\/3861\/4342\/files\/serie-expert-curl-expression-intensive-moisturiser-rich-masque-500ml-p27162-66191_image.jpg?v=1721322819"},{"product_id":"loreal-professionnel-serie-expert-blondifier-resurfacing-illuminating-treatment-mask-500ml","title":"L'Oreal Professionnel Serie Expert Blondifier Resurfacing + Illuminating Treatment Mask 500ml","description":"L'Oreal Professionnel Serie Expert Blondifier Resurfacing + Illuminating Treatment Mask (500ml) is a resurfacing and illuminating system mask for blonde or highlighted hair.\u003cp\u003eFormulated with Acai Berry Extract containing Polyphenols, it instantly produces more manageable, soft, shiny hair. This deeply-nourishing mask repairs and smooths damaged cuticles and enhances the multi-dimensional shine and vibrancy of blonde or highlighted hair.\u003c\/p\u003e","brand":"L'Oreal Professionnel","offers":[{"title":"Default Title","offer_id":50111102419270,"sku":"4033338","price":23.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0844\/3861\/4342\/files\/L_OrealProfessionnelSerieExpertBlondifierResurfacing_IlluminatingTreatmentMask500ml.png?v=1738690537"},{"product_id":"loreal-professionnel-serie-expert-metal-detox-anti-metal-cleansing-cream-mask-250ml","title":"L'Oreal Professionnel Serie Expert Metal Detox Anti-Metal Cleansing Cream Mask 250ml","description":"L'Oreal Professionnel Serie Expert Metal Detox Anti-Metal Cleansing Cream Mask (250ml) is an anti-deposit protector for use after colour, bleach or balayage treatments to produce shiny, glossy, and protected hair.\u003cp\u003eDid you know there can be excess levels of metal* in your hair which can get absorbed through your shower water? 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Mask Patent granted in France, China, US, Brazil, Mexico and Japan\u003c\/p\u003e","brand":"L'Oreal Professionnel","offers":[{"title":"Default Title","offer_id":50111102976326,"sku":"LPSE0036","price":20.48,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0844\/3861\/4342\/files\/LPSE0036.jpg?v=1731077739"},{"product_id":"loreal-professionnel-serie-expert-absolut-repair-protein-gold-quinoa-golden-resurfacing-mask-250ml","title":"L'Oreal Professionnel Serie Expert Absolut Repair Protein + Gold Quinoa Golden Resurfacing Mask 250ml","description":"\u003cp\u003eL'Oreal Professionnel Serie Expert Absolut Repair Protein + Gold Quinoa Golden Resurfacing Mask (250ml) is a lightweight, replenishing treatment with a gel cream texture for on fine, thin or damaged hair.\u003c\/p\u003e\u003cp\u003eInfused with Protein + Gold Quinoa, this mask reduces damage on the surface of the hair by up to 77%. 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This deeply-nourishing mask repairs and smooths damaged cuticles and enhances the multi-dimensional shine and vibrancy of blonde or highlighted hair.\u003c\/p\u003e","brand":"L'Oreal Professionnel","offers":[{"title":"Default Title","offer_id":50111103402310,"sku":"LPSE0014","price":18.53,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0844\/3861\/4342\/files\/loreal-professionnel-serie-expert-blondifier-resurfacing-illuminating-treatment-masque-250ml-p12074-49843_image.jpg?v=1721322827"},{"product_id":"loreal-professionnel-serie-expert-vitamino-colour-radiance-mask-500ml","title":"L'Oreal Professionnel Serie Expert Vitamino Colour Radiance Mask 500ml","description":"\u003cp\u003eL'Oreal Professionnel Serie Expert Vitamino Color Radiance Mask (500ml) is a rinse-out treatment that gently eliminates impurities while protecting against colour fading, helping your coloured hair stay vibrant and full of character for longer.\u003c\/p\u003e\u003cp\u003eEnriched with Resveratrol, this mask maintains the hair's strength from root to tip and delivers a revitalising boost. Enjoy noticeably smoother, sleeker, and shinier hair with rich, striking colour.\u003c\/p\u003e","brand":"L'Oreal Professionnel","offers":[{"title":"Default Title","offer_id":50111103861062,"sku":"4033319","price":23.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0844\/3861\/4342\/files\/L_OrealProfessionnelSerieExpertVitaminoColourRadianceMask500ml.png?v=1738690390"},{"product_id":"loreal-professionnel-serie-expert-pro-longer-lengths-renewing-mask-250ml","title":"L'Oreal Professionnel Serie Expert Pro Longer Lengths Renewing Mask 250ml","description":"L'Oreal Professionnel Serie Expert Pro Longer Lengths Renewing Mask (250ml) thickens and strengthens long hair which is suffering from thin ends or weak areas. Formulated with Filler A-100 Technology, it plumps and volumises the hair fibre internally, whilst Amino Acids strengthen externally.\u003cp\u003eUsed together with Serie Expert Pro Longer Lengths Renewing Shampoo and Serie Expert Pro Longer Ends Filler Concentrate, it provides a 66% reduction in split ends. Your hair emerges noticeably healthier-looking with enhanced shine and vibrancy.\u003c\/p\u003e","brand":"L'Oreal Professionnel","offers":[{"title":"Default Title","offer_id":50111104221510,"sku":"LPSE0024","price":18.53,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0844\/3861\/4342\/files\/loreal-professionnel-serie-expert-pro-longer-lengths-renewing-masque-250ml-p17940-49866_image.jpg?v=1721322831"},{"product_id":"loreal-professionnel-serie-expert-pro-longer-lengths-renewing-mask-500ml","title":"L'Oreal Professionnel Serie Expert Pro Longer Lengths Renewing Mask 500ml","description":"L'Oreal Professionnel Serie Expert Pro Longer Lengths Renewing Mask (500ml) thickens and strengthens long hair which is suffering from thin ends or weak areas. Formulated with Filler A-100 Technology, it plumps and volumises the hair fibre internally, whilst Amino Acids strengthen externally.\u003cp\u003eUsed together with Serie Expert Pro Longer Lengths Renewing Shampoo and Serie Expert Pro Longer Ends Filler Concentrate, it provides a 66% reduction in split ends. Your hair emerges noticeably healthier-looking with enhanced shine and vibrancy.\u003c\/p\u003e","brand":"L'Oreal Professionnel","offers":[{"title":"Default Title","offer_id":50111105925446,"sku":"31388","price":23.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0844\/3861\/4342\/files\/L_OrealProfessionnelSerieExpertProLongerLengthsRenewingMask500ml.png?v=1738690574"},{"product_id":"loreal-professionnel-serie-expert-absolut-repair-protein-gold-quinoa-instant-resurfacing-mask-500ml","title":"L'Oreal Professionnel Serie Expert Absolut Repair Protein + Gold Quinoa Instant Resurfacing Mask 500ml","description":"\u003cp\u003eL'Oreal Professionnel Serie Expert Absolut Repair Protein + Gold Quinoa Instant Resurfacing Mask (500ml) is a lightweight, replenishing treatment with a gel cream texture for use on damaged hair.\u003c\/p\u003e\u003cp\u003eInfused with Protein + Gold Quinoa, this mask reduces damage on the surface of the hair by up to 77%. Without leaving any residue on the hair shaft, it leaves the hair seven times smoother and shinier.\u003c\/p\u003e","brand":"L'Oreal Professionnel","offers":[{"title":"Default Title","offer_id":50111107694918,"sku":"4033398","price":23.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0844\/3861\/4342\/files\/loreal-professionnel-serie-expert-absolut-repair-protein-gold-quinoa-instant-resurfacing-masque-500ml-p14349-67380_image.jpg?v=1721322852"},{"product_id":"loreal-professionnel-serie-expert-vitamino-colour-radiance-mask-250ml","title":"L'Oreal Professionnel Serie Expert Vitamino Colour Radiance Mask 250ml","description":"L'Oreal Professionnel Serie Expert Vitamino Color Radiance Mask (250ml) is a rinse-out treatment that gently eliminates impurities while protecting against colour fading, helping your coloured hair stay vibrant and full of character for longer.\u003cp\u003eEnriched with Resveratrol, this mask maintains the hair's strength from root to tip and delivers a revitalising boost. Enjoy noticeably smoother, sleeker, and shinier hair with rich, striking colour.\u003c\/p\u003e","brand":"L'Oreal Professionnel","offers":[{"title":"Default Title","offer_id":50111109726534,"sku":"LPSE0031","price":18.53,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0844\/3861\/4342\/files\/LPSE0031.jpg?v=1731079638"},{"product_id":"loreal-professionnel-serie-expert-absolut-repair-molecular-shampoo-250ml-rinse-off-serum-250ml-leave-in-mask-100ml-trio","title":"L'Oreal Professionnel Serie Expert Absolut Repair Molecular Shampoo 250ml, Rinse-Off Serum 250ml \u0026 Leave-In Mask 100ml Trio","description":"\u003cp\u003eL'Oreal Professionnel Serie Expert Absolut Repair Molecular Shampoo (250ml), Rinse-Off Serum (250ml) \u0026amp; Leave-In Mask (100ml) Trio contains three of L'Oreal Professionnel's patented damage repair regime products.\u003c\/p\u003e\u003cp\u003eCollection Contains:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e1 x L'Oreal Professionnel Serie Expert Absolut Repair Molecular Shampoo (250ml) - a patented, sulfate-free shampoo, designed meticulously to repair damage and revive the original strength of the hair, especially crafted for targeting all damaged hair textures, including colour-treated, lightened, and natural hair. When hair is damaged, its molecular structure, which is composed of peptides, is compromised. Unfortunately, most peptides are too large to be reinjected into the fibre, traditionally making damage nearly irreversible. With up to 82% more strength, Absolut Repair Molecular restores hair's original elasticity and movement. For the very first time, L'Oreal's Advanced Research team has successfully managed to decompose peptides, enabling the separate injection of their components into the fibre. Once inside, they conscientiously reform and rebuild the molecular structure of the hair. This shampoo, which is strategically formulated with Peptides Bonder + 5 Amino Acid, operates to repair the hair's macro-molecular structure. The outcome? Hair that is not just stronger and nourished but also enjoys improved elasticity, movement, and a notable +86% smoothness. The sulfate-free formula's luxurious texture transforms into a rich foam that cleanses and detangles hair while delivering an unprecedented level of care, ensuring your tresses are not merely cleansed but also enveloped in nourishing repair.\u003c\/li\u003e\n\u003cli\u003e1 x L'Oreal Professionnel Serie Expert Absolut Repair Molecular Rinse-Off Serum (250ml) - a rinse-off serum, transcending traditional hair repair with a scientifically backed approach to repair molecular hair damage and restore hair's inherent strength, targeting all damaged hair textures, including colour-treated, lightened, and natural hair. When hair is damaged, its molecular structure, which is composed of peptides, is compromised. Unfortunately, most peptides are too large to be reinjected into the fibre, traditionally making damage nearly irreversible. However, the Absolut Repair Molecular introduces a novel approach. For the very first time, L'Oreal's Advanced Research team has successfully managed to decompose peptides, enabling the separate injection of their components into the fibre. Once inside, they reform and rebuild the molecular structure of the hair, enhancing its strength and restoring its original qualities. This exclusive rinse-off serum, potently concentrated with 2% Peptides Bonder + 5 Amino Acids, seeks to reconstruct the hair's molecular structure, ensuring its strength, elasticity, and movement are meticulously restored. Inspired by the robust nature of skincare serums, it transcends the capabilities of regular repair masks, deeply infiltrating the fibre to rebuild its molecular structure without any superficial coating, ensuring that hair is visibly transformed, amplifying its shine and smoothness exponentially without weighing the hair down.\u003c\/li\u003e\n\u003cli\u003e1 x L'Oreal Professionnel Serie Expert Absolut Repair Molecular Leave-In Mask (100ml) - a scientific breakthrough in hair repair, providing up to 97% more hair strength and designed specifically for all damaged hair textures, including colour-treated, lightened, and natural hair. When hair is damaged, its molecular structure, which is composed of peptides, is compromised. Unfortunately, most peptides are too large to be reinjected into the fibre, traditionally making damage nearly irreversible. However, the Absolut Repair Molecular introduces a novel approach. For the very first time, L'Oreal's Advanced Research team has successfully managed to decompose peptides, enabling the separate injection of their components into the fibre. Once inside, they reform and rebuild the molecular structure of the hair, enhancing its strength and restoring its original qualities. This patented leave-in mask is formulated with Peptides Bonder + 5 Amino Acids, diligently working to repair the hair's macro-molecular structure. Not only does hair become stronger, but it also gains improved elasticity and movement, ensuring it looks and feels healthier. Furthermore, its lightweight texture instantly penetrates to restore strength while maintaining a natural feel. The results? 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Gently removing residue, but not your colour, this protective shampoo helps your coloured hair stay vibrant and full of character for longer. Specifically designed for coloured hair, this shampoo is formulated with Resveratrol and Polyphenol which work together to protect against colour fading and the hair fibre from damage.\u003c\/li\u003e\n\u003cli\u003e1 x L'Oreal Professionnel Serie Expert Vitamino Color Radiance Conditioner (200ml) - will leave your hair soft and radiant. Designed especially for coloured hair, it will nourish and provide hair with long-lasting colour protection, helping your coloured hair stay vibrant and full of character for longer. This conditioner uses an exclusive Resveratrol-enriched formula to prevent colour from fading whilst simultaneously protecting the hair fibre from damage. The result? Prolonged colour radiance and intensity with enhanced shine.\u003c\/li\u003e\n\u003cli\u003e1 x L'Oreal Professionnel Serie Expert Vitamino Color Radiance Masque (250ml) - a rinse-out treatment that gently eliminates impurities while protecting against colour fading, helping your coloured hair stay vibrant and full of character for longer. Enriched with Resveratrol, this mask maintains the hair's strength from root to tip and delivers a revitalising boost. 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Formulated with Filler A-100 Technology, it plumps and volumises the hair fibre internally, whilst Amino Acids strengthen externally. Used together with Serie Expert Pro Longer Lengths Renewing Conditioner, it provides a 17% reduction in split ends and 94% in breakage. Your hair emerges noticeably healthier-looking with enhanced shine and vibrancy.\u003c\/li\u003e\n\u003cli\u003e1 x L'Oreal Professionnel Serie Expert Pro Longer Lengths Renewing Conditioner (200ml) - thickens and strengthens long hair which is suffering from thin ends or weak areas. Formulated with Filler A-100 Technology, it plumps and volumises the hair fibre internally, whilst Amino Acids strengthen externally. Used together with Serie Expert Pro Longer Lengths Renewing Shampoo, it provides a 17% reduction in split ends and 94% in breakage. 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When hair is damaged, its molecular structure, which is composed of peptides, is compromised. Unfortunately, most peptides are too large to be reinjected into the fibre, traditionally making damage nearly irreversible. With up to 82% more strength, Absolut Repair Molecular restores hair's original elasticity and movement. For the very first time, L'Oreal's Advanced Research team has successfully managed to decompose peptides, enabling the separate injection of their components into the fibre. Once inside, they conscientiously reform and rebuild the molecular structure of the hair. This shampoo, which is strategically formulated with Peptides Bonder + 5 Amino Acid, operates to repair the hair's macro-molecular structure. The outcome? Hair that is not just stronger and nourished but also enjoys improved elasticity, movement, and a notable +86% smoothness. The sulfate-free formula's luxurious texture transforms into a rich foam that cleanses and detangles hair while delivering an unprecedented level of care, ensuring your tresses are not merely cleansed but also enveloped in nourishing repair.\u003c\/li\u003e\n\u003cli\u003e1 x L'Oreal Professionnel Serie Expert Absolut Repair Molecular Rinse-Off Treatment Mask (250ml) - ideal for all types of damaged hair, including colour-treated, lightened, and natural and is designed to rebuild the molecular structure of your hair.* The mask has a creamy, silky texture that nourishes and visibly strengthens hair without weighing it down. 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Unfortunately, most peptides are too large to be reinjected into the fibre, traditionally making damage nearly irreversible. However, the Absolut Repair Molecular introduces a novel approach. For the very first time, L'Oreal's Advanced Research team has successfully managed to decompose peptides, enabling the separate injection of their components into the fibre. Once inside, they reform and rebuild the molecular structure of the hair, enhancing its strength and restoring its original qualities.\u003c\/p\u003e\u003cp\u003eThis patented leave-in mask is formulated with Peptides Bonder + 5 Amino Acids, diligently working to repair the hair's macro-molecular structure. Not only does hair become stronger, but it also gains improved elasticity and movement, ensuring it looks and feels healthier. Furthermore, its lightweight texture instantly penetrates to restore strength while maintaining a natural feel. The results? 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Did you know there can be excess levels of metal* in your hair which can get absorbed through your shower water? Excess metal in hair can cause breakage and premature colour fade. To help protect your hair from it, use the new and professional Metal Detox haircare routine. For maximum protection \u0026amp; results ask your Hairdresser for the exclusive first-step in-salon treatment. This is L'Oreal Professionnel Serie Expert's first anti-metal detox cleansing cream shampoo. This professional shampoo gently cleanses your hair from particles deposited from water. The caring, colour-safe formula leaves hair smoother, up to 2 times shinier** \u0026amp; feeling more nourished. This range was co-developed with professional hair experts and is used \u0026amp; loved in salon by thousands of hairdressers in the UK and Ireland. This range is backed with 7 years of research and 7 patents.*** *copper. ** Instrumental test, shampoo and mask vs. unwashed hair *** Pre-treatment patent granted in UK. Shampoo patent granted in UK. Mask Patent granted in France, China, US, Brazil, Mexico and Japan.\u003c\/li\u003e\n\u003cli\u003e1 x L'Oreal Professionnel Serie Expert Metal Detox Anti-Metal Cleansing Cream Masque (75ml) - an anti-deposit protector for use after colour, bleach or balayage treatments to produce shiny, glossy, and protected hair. Did you know there can be excess levels of metal* in your hair which can get absorbed through your shower water? Excess metal in hair can cause breakage \u0026amp; premature colour fade. To help protect your hair from it, use the new professional Metal Detox haircare routine. For maximum protection \u0026amp; results ask your Hairdresser for the exclusive first-step in-salon treatment. This is our first anti-metal detox deposit protecting hair mask. This deposit protecting hair mask helps to nourish the hair and protect it from the deposits of metal which can come from your shower water.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"L'Oreal Professionnel","offers":[{"title":"Default Title","offer_id":54611768672582,"sku":"LPSE0127","price":16.58,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0844\/3861\/4342\/files\/LPSE0127.png?v=1749217792"},{"product_id":"loreal-professionnel-serie-expert-absolut-repair-molecular-discovery-set","title":"L'Oreal Professionnel Serie Expert Absolut Repair Molecular Discovery Set","description":"\u003cp\u003eL'Oreal Professionnel Serie Expert Absolut Repair Molecular Discovery Set contains three of L'Oreal Professionnel's patented damage repair regime products.\u003c\/p\u003e\u003cp\u003eCollection Contains:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e1 x L'Oreal Professionnel Serie Expert Absolut Repair Molecular Shampoo (100ml) - a patented, sulphate-free shampoo which has been formulated to repair damage and strengthen the hair, targeting all damaged hair textures in colour-treated, lightened and natural hair. When hair suffers damage, its molecular structure composed of peptides becomes compromised. Increasing strength by up to 82%, Absolut Repair Molecular restores hair's original elasticity and movement. L'Oreal's Advanced Research has discovered how to decompose peptides, re-injecting their constituent parts into the fibre, thus rebuilding the molecular structure of the hair. This shampoo, which has been formulated with Peptides Bonder + 5 Amino Acid, works to repair the hair's macro-molecular structure. The shampoo's luxurious texture transforms into a rich foam which cleanses and effectively detangles hair.\u003c\/li\u003e\n\u003cli\u003e1 x L'Oreal Professionnel Serie Expert Absolut Repair Molecular Rinse-Off Serum (75ml) - a rinse-off serum with a scientifically backed approach to repair molecular hair damage and restore hair's inherent strength, targeting all damaged hair textures, including colour-treated, lightened, and natural hair. When hair suffers damage, its molecular structure composed of peptides becomes compromised. Increasing strength by up to 82%, Absolut Repair Molecular restores hair's original elasticity and movement. L'Oreal's Advanced Research has discovered how to decompose peptides, re-injecting their constituent parts into the fibre, thus rebuilding the molecular structure of the hair. This rinse-off serum, potently concentrated with 2% Peptides Bonder + 5 Amino Acids, seeks to reconstruct the hair's molecular structure, ensuring its strength, elasticity and movement.\u003c\/li\u003e\n\u003cli\u003e1 x L'Oreal Professionnel Serie Expert Absolut Repair Molecular Leave-In Mask (50ml) - a concentrated mask with a silky, cream texture for use on damaged hair whose peptide molecular structure has been compromised. L'Oreal Advanced Research has ingeniously succeeded in decomposing peptides, injecting their components separately into the fibre to reform and rebuild its internal structure. Formulated with a Peptides bonder and 5 amino acids, this mask leaves your hair up to 94% stronger with improved elasticity, smoothness and movement. Taking its inspiration from skincare products, the mask instantly penetrates, nurturing and strengthening the hair without weighing it down. It is suitable for use on all damaged hair including colour-treated, lightened and natural hair. Protected against external aggressors and provides heat protection up to 230°C\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"L'Oreal Professionnel","offers":[{"title":"Default Title","offer_id":54611768803654,"sku":"LPSE0125","price":23.73,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0844\/3861\/4342\/files\/Beautyworks_19e2bf32-eac3-47d7-afb7-545552987e08.png?v=1749457328"},{"product_id":"loreal-professionnel-serie-expert-metal-detox-discovery-set","title":"L'Oreal Professionnel Serie Expert Metal Detox Discovery Set","description":"\u003cp\u003eL'Oreal Professionnel Serie Expert Metal Detox Discovery Set contains three of L'Oreal Professionnel's best-selling products, specially formulated to protect hair from damage whilst enhancing softness, shine and strength.\u003c\/p\u003e\u003cp\u003eCollection Contains:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e1 x L'Oreal Professionnel Serie Expert Metal Detox Anti-Metal Cleansing Cream Shampoo (100ml) - an anti-metal, cleansing cream shampoo for use after colour, bleach or balayage treatments to produce shiny, glossy, and protected hair. Did you know there can be excess levels of metal* in your hair which can get absorbed through your shower water? Excess metal in hair can cause breakage and premature colour fade. To help protect your hair from it, use the new and professional Metal Detox haircare routine. For maximum protection \u0026amp; results ask your Hairdresser for the exclusive first-step in-salon treatment. This is L'Oreal Professionnel Serie Expert's first anti-metal detox cleansing cream shampoo. This professional shampoo gently cleanses your hair from particles deposited from water. The caring, colour-safe formula leaves hair smoother, up to 2 times shinier** \u0026amp; feeling more nourished. This range was co-developed with professional hair experts and is used \u0026amp; loved in salon by thousands of hairdressers in the UK and Ireland. This range is backed with 7 years of research and 7 patents.*** *copper. ** Instrumental test, shampoo and mask vs. unwashed hair *** Pre-treatment patent granted in UK. Shampoo patent granted in UK. Mask Patent granted in France, China, US, Brazil, Mexico and Japan.\u003c\/li\u003e\n\u003cli\u003e1 x L'Oreal Professionnel Serie Expert Metal Detox Anti-Metal Cleansing Cream Masque (75ml) - an anti-deposit protector for use after colour, bleach or balayage treatments to produce shiny, glossy, and protected hair. Did you know there can be excess levels of metal* in your hair which can get absorbed through your shower water? Excess metal in hair can cause breakage \u0026amp; premature colour fade. To help protect your hair from it, use the new professional Metal Detox haircare routine. For maximum protection \u0026amp; results ask your Hairdresser for the exclusive first-step in-salon treatment. This is our first anti-metal detox deposit protecting hair mask. This deposit protecting hair mask helps to nourish the hair and protect it from the deposits of metal which can come from your shower water.\u003c\/li\u003e\n\u003cli\u003e1 x L'Oreal Professional Serie Expert Metal Detox Anti-Deposit Protector Concentrated Oil (30ml) - a new and innovative hair treatment oil which helps protect hair against copper particle deposits and unwanted breakage. With each wash, metal particles are naturally deposited onto the hair, penetrating the hair shaft which can lead to breakage, damage, and colour fade. This unique oil helps remove the build-up of copper, increasing hair resilience and strength whilst enhancing colour protection. Formulated using Glicoamine, the multi-benefit oil smoothes and cares for all hair types without weighing it down, whilst providing heat-protection up to 230°C. With continued use, hair breakage is reduced by up to 97% with up to 2x greater shine. Can be used on all hair types, but especially effective at treating colour-treated, damaged, and\/or bleached hair.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"L'Oreal Professionnel","offers":[{"title":"Default Title","offer_id":54611770048838,"sku":"LPSE0126","price":23.4,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0844\/3861\/4342\/files\/LPSE0126.png?v=1749217794"},{"product_id":"loreal-professionnel-serie-expert-metal-detox-anti-metal-cleansing-cream-mask-150ml","title":"L'Oreal Professionnel Serie Expert Metal Detox Anti-Metal Cleansing Cream Mask 150ml","description":"\u003cp\u003eL'Oreal Professionnel Serie Expert Metal Detox Anti-Metal Cleansing Cream Mask (150ml) is an anti-deposit protector for use after colour, bleach or balayage treatments to produce shiny, glossy, and protected hair.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003eDid you know there can be excess levels of metal* in your hair which can get absorbed through your shower water? Excess metal in hair can cause breakage \u0026amp; premature colour fade. To help protect your hair from it, use the new professional Metal Detox haircare routine. For maximum protection \u0026amp; results ask your Hairdresser for the exclusive first-step in-salon treatment.\u003c\/p\u003e\u003cp\u003eThis is our first anti-metal detox deposit protecting hair mask. This deposit protecting hair mask helps to nourish the hair and protect it from the deposits of metal which can come from your shower water.\u003c\/p\u003e\u003cp\u003eThis range was co-developed with professional hair experts and is used \u0026amp; loved in salon by thousands of hairdressers in the UK and Ireland. This range is backed with 7 years of research and 7 patents.**\u003c\/p\u003e\u003cp\u003e*copper.\u003c\/p\u003e\u003cp\u003e** Pre-treatment patent granted in UK. Shampoo patent granted in UK. Mask Patent granted in France, China, US, Brazil, Mexico and Japan\u003c\/p\u003e","brand":"L'Oreal Professionnel","offers":[{"title":"Default Title","offer_id":55013025284422,"sku":"LPSE0131","price":14.63,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0844\/3861\/4342\/files\/LPSE0131.png?v=1756718380"},{"product_id":"loreal-professionnel-serie-expert-keratin-alpha-sleek-hair-mask-250ml","title":"L'Oreal Professionnel Serie Expert Keratin Alpha Sleek Hair Mask 250ml","description":"\u003cp\u003eL'Oreal Professionnel Serie Expert Keratin Alpha Sleek Hair Mask (250ml) is a professional smoothing treatment designed to deeply nourish, hydrate and condition frizz-prone hair while helping reshape and smooth the hair's keratin structure. The rich, sensorial formula works to improve manageability and softness while supporting smoother, more controlled styling. With continued use as part of the Alpha Sleek routine, it helps reprogram hair for up to 2 weeks of frizz control¹.\u003c\/p\u003e\u003cp\u003eFormulated to tame unwanted volume and smooth the hair fibre, the mask helps deliver up to 5x smoother hair and 2x less frizz² while supporting faster daily styling. The intensive conditioning treatment helps provide up to 3x less unwanted volume while protecting the hair fibre from breakage and improving softness from the first use. It also enhances shine, delivering glossy results that can last up to 5 days.\u003c\/p\u003e\u003cp\u003eKey Benefits:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHelps reprogram hair for up to 2 weeks of frizz control¹.\u003c\/li\u003e\n\u003cli\u003eUp to 5x smoother hair and 2x less frizz².\u003c\/li\u003e\n\u003cli\u003eHelps control unwanted volume for easier styling.\u003c\/li\u003e\n\u003cli\u003eSupports styling routines that take half the time³.\u003c\/li\u003e\n\u003cli\u003eProvides up to 3x less unwanted volume.\u003c\/li\u003e\n\u003cli\u003eHelps protect hair from breakage and improve softness from the first use.\u003c\/li\u003e\n\u003cli\u003eAdds instant shine that can last up to 5 days.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eClaims:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e¹Consumer test on 68 participants, 1 application per week for 4 weeks. Based on 15-day break observation.\u003c\/li\u003e\n\u003cli\u003e²Instrumental test after 4 uses of Smooth Transformer.\u003c\/li\u003e\n\u003cli\u003e³Instrumental test after 4 uses of the Shampoo + Smooth Transformer + Serum routine.\u003c\/li\u003e\n\u003cli\u003eInstrumental test.\u003c\/li\u003e\n\u003cli\u003eInstrumental test after 1 application of shampoo, mask and serum.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"L'Oreal Professionnel","offers":[{"title":"Default Title","offer_id":56170965729606,"sku":"LPSE0145","price":20.48,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0844\/3861\/4342\/files\/LPSE0145.png?v=1773401748"},{"product_id":"loreal-professionnel-serie-expert-keratin-alpha-sleek-shampoo-300ml-hair-mask-250ml-twin","title":"L'Oreal Professionnel Serie Expert Keratin Alpha Sleek Shampoo 300ml \u0026 Hair Mask 250ml Twin","description":"\u003cp\u003eL'Oreal Professionnel Serie Expert Keratin Alpha Sleek Shampoo (300ml) \u0026amp; Hair Mask (250ml) Twin\u003cspan\u003e \u003c\/span\u003eoffers two of\u003cspan\u003e \u003c\/span\u003eL'Oreal Professionnel's best-selling products, specially formulated to deeply nourish, smooth and strengthen frizz-prone hair.\u003c\/p\u003e\u003cp\u003eCollection Contains:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e1 x\u003cspan\u003e \u003c\/span\u003eL'Oreal Professionnel Serie Expert Keratin Alpha Sleek Shampoo (300ml)\u003cspan\u003e \u003c\/span\u003e-\u003cspan\u003e \u003c\/span\u003ea professional sulphate-free shampoo designed to smooth, strengthen and help control frizz-prone hair. The luxurious, ultra-creamy formula gently cleanses while helping reinforce hair keratin, leaving strands softer, shinier and easier to manage. With continued use, it helps reprogram hair for up to 2 weeks of frizz control while improving smoothness and styling control.\u003cspan\u003e \u003c\/span\u003eFormulated to tame unwanted volume and support smoother styling, the shampoo helps deliver up to 5x smoother hair and 2x less frizz while reducing styling time for everyday looks. The smoothing system helps add softness and long-lasting shine for up to 5 days. while helping protect the hair fibre from breakage and supporting healthier-looking hair from the first use. Sulphate-free.\u003c\/li\u003e\n\u003cli\u003e1 x\u003cspan style=\"font-size: 0.875rem;\"\u003e \u003c\/span\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003eL'Oreal Professionnel Serie Expert Keratin Alpha Sleek Hair Mask (250ml) -\u003c\/span\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e \u003c\/span\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003ea professional smoothing treatment designed to deeply nourish, hydrate and condition frizz-prone hair while helping reshape and smooth the hair's keratin structure. The rich, sensorial formula works to improve manageability and softness while supporting smoother, more controlled styling. With continued use as part of the Alpha Sleek routine, it helps reprogram hair for up to 2 weeks of frizz control.\u003c\/span\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e \u003c\/span\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003eFormulated to tame unwanted volume and smooth the hair fibre, the mask helps deliver up to 5x smoother hair and 2x less frizz while supporting faster daily styling. The intensive conditioning treatment helps provide up to 3x less unwanted volume while protecting the hair fibre from breakage and improving softness from the first use. It also enhances shine, delivering glossy results that can last up to 5 days.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"L'Oreal Professionnel","offers":[{"title":"Default Title","offer_id":56171462459718,"sku":"LPSEKASMTW","price":46.8,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0844\/3861\/4342\/files\/LPSEKASMTW_8bce6616-95c7-41db-8b04-44d457dedc83.png?v=1773420261"},{"product_id":"loreal-professionnel-serie-expert-keratin-alpha-sleek-shampoo-300ml-hair-mask-250ml-smooth-transformer-hair-treatment-250ml-trio","title":"L'Oreal Professionnel Serie Expert Keratin Alpha Sleek Shampoo 300ml, Hair Mask 250ml \u0026 Smooth Transformer Hair Treatment 250ml Trio","description":"\u003cp\u003eL'Oreal Professionnel Serie Expert Keratin Alpha Sleek Shampoo (300ml), Hair Mask (250ml) \u0026amp; Smooth Transformer Hair Treatment (250ml) Trio\u003cspan\u003e \u003c\/span\u003eoffers\u003cspan\u003e \u003c\/span\u003ethree\u003cspan\u003e \u003c\/span\u003eof L'Oreal Professionnel's best-selling products, specially formulated to deeply nourish, smooth and strengthen frizz-prone hair.\u003c\/p\u003e\u003cp\u003eCollection Contains:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e1 x L'Oreal Professionnel Serie Expert Keratin Alpha Sleek Shampoo (300ml) - a professional sulphate-free shampoo designed to smooth, strengthen and help control frizz-prone hair. The luxurious, ultra-creamy formula gently cleanses while helping reinforce hair keratin, leaving strands softer, shinier and easier to manage. With continued use, it helps reprogram hair for up to 2 weeks of frizz control while improving smoothness and styling control. Formulated to tame unwanted volume and support smoother styling, the shampoo helps deliver up to 5x smoother hair and 2x less frizz while reducing styling time for everyday looks. The smoothing system helps add softness and long-lasting shine for up to 5 days. while helping protect the hair fibre from breakage and supporting healthier-looking hair from the first use. Sulphate-free.\u003c\/li\u003e\n\u003cli\u003e1 x L'Oreal Professionnel Serie Expert Keratin Alpha Sleek Hair Mask (250ml) - a professional smoothing treatment designed to deeply nourish, hydrate and condition frizz-prone hair while helping reshape and smooth the hair's keratin structure. The rich, sensorial formula works to improve manageability and softness while supporting smoother, more controlled styling. With continued use as part of the Alpha Sleek routine, it helps reprogram hair for up to 2 weeks of frizz control. Formulated to tame unwanted volume and smooth the hair fibre, the mask helps deliver up to 5x smoother hair and 2x less frizz while supporting faster daily styling. The intensive conditioning treatment helps provide up to 3x less unwanted volume while protecting the hair fibre from breakage and improving softness from the first use. It also enhances shine, delivering glossy results that can last up to 5 days.\u003c\/li\u003e\n\u003cli\u003e1 x L'Oreal Professionnel Serie Expert Keratin Alpha Sleek Smooth Transformer Hair Treatment (250ml) - a professional smoothing treatment designed to reshape and smooth the hair fibre while delivering long-lasting frizz control. Formulated with Keratin-Alpha shapers and Amino Acids, the treatment works at the keratin level to help improve hair discipline and transform the look and feel of frizz-prone hair. With continued use, it helps reprogram hair for up to 2 weeks of frizz control while leaving hair smoother, shinier and easier to style. The advanced formula targets unwanted volume and improves hair manageability, delivering visible smoothing results while helping protect the hair fibre. After 4 uses, the treatment helps reset hair discipline at the Keratin Alpha level for a complete fibre transformation, improving smoothness and styling efficiency. It also boosts shine, leaving hair visibly glossier and more polished.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"L'Oreal Professionnel","offers":[{"title":"Default Title","offer_id":56171551064390,"sku":"LPSEKASMSTRIO","price":72.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0844\/3861\/4342\/files\/LPSEKASMSTRIO.png?v=1773420766"},{"product_id":"loreal-professionnel-serie-expert-keratin-alpha-sleek-shampoo-300ml-smooth-transformer-hair-treatment-250ml-sleek-hair-serum-50ml-trio","title":"L'Oreal Professionnel Serie Expert Keratin Alpha Sleek Shampoo 300ml, Hair Mask 250ml \u0026 Hair Serum 50ml Trio","description":"\u003cp\u003eL'Oreal Professionnel Serie Expert Keratin Alpha Sleek Shampoo (300ml), Hair Mask (250ml) \u0026amp; Hair Serum (50ml) Trio offers\u003cspan\u003e \u003c\/span\u003ethree\u003cspan\u003e \u003c\/span\u003eof L'Oreal Professionnel's best-selling products, specially formulated to deeply nourish, smooth and strengthen frizz-prone hair.\u003c\/p\u003e\u003cp\u003eCollection Contains:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e1 x L'Oreal Professionnel Serie Expert Keratin Alpha Sleek Shampoo (300ml) - a professional sulphate-free shampoo designed to smooth, strengthen and help control frizz-prone hair. The luxurious, ultra-creamy formula gently cleanses while helping reinforce hair keratin, leaving strands softer, shinier and easier to manage. With continued use, it helps reprogram hair for up to 2 weeks of frizz control while improving smoothness and styling control. Formulated to tame unwanted volume and support smoother styling, the shampoo helps deliver up to 5x smoother hair and 2x less frizz while reducing styling time for everyday looks. The smoothing system helps add softness and long-lasting shine for up to 5 days. while helping protect the hair fibre from breakage and supporting healthier-looking hair from the first use. Sulphate-free.\u003c\/li\u003e\n\u003cli\u003e1 x L'Oreal Professionnel Serie Expert Keratin Alpha Sleek Hair Mask (250ml) - a professional smoothing treatment designed to deeply nourish, hydrate and condition frizz-prone hair while helping reshape and smooth the hair's keratin structure. The rich, sensorial formula works to improve manageability and softness while supporting smoother, more controlled styling. With continued use as part of the Alpha Sleek routine, it helps reprogram hair for up to 2 weeks of frizz control. Formulated to tame unwanted volume and smooth the hair fibre, the mask helps deliver up to 5x smoother hair and 2x less frizz while supporting faster daily styling. The intensive conditioning treatment helps provide up to 3x less unwanted volume while protecting the hair fibre from breakage and improving softness from the first use. It also enhances shine, delivering glossy results that can last up to 5 days.\u003c\/li\u003e\n\u003cli\u003e1 x\u003cspan style=\"font-size: 0.875rem;\"\u003e \u003c\/span\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003eL'Oreal Professionnel Serie Expert Keratin Alpha Sleek Hair Serum (50ml) -\u003c\/span\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e \u003c\/span\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003ea professional finishing serum designed to smooth, seal and protect the hair fibre while helping control frizz and unwanted volume. Formulated with 5% Keratin Sealer, this mirror-like smoothing serum works to seal the hair's keratin structure, leaving strands visibly smoother, shinier and easier to style. Used as part of the Keratin Alpha Sleek routine, it helps reprogram hair for up to 2 weeks of frizz control.\u003c\/span\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e \u003c\/span\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003eThe heat-activated formula enhances shine and protects the hair fibre while supporting smoother styling results. It helps defend against humidity and heat damage while improving overall manageability, leaving hair glossy, controlled and polished without heaviness. Artificial colourant-free and alcohol-free, it delivers professional smoothing performance with a lightweight finish.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"L'Oreal Professionnel","offers":[{"title":"Default Title","offer_id":56171642454342,"sku":"LPSEKASMSTRI","price":69.6,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0844\/3861\/4342\/files\/LPSEKASMSTRI.png?v=1773420517"},{"product_id":"loreal-professionnel-serie-expert-keratin-alpha-sleek-complete-regime","title":"L'Oreal Professionnel Serie Expert Keratin Alpha Sleek Complete Regime","description":"\u003cp\u003eL'Oreal Professionnel Serie Expert Keratin Alpha Sleek Complete Regime offers\u003cspan\u003e \u003c\/span\u003efour of L'Oreal Professionnel's best-selling products, specially formulated to deeply nourish, smooth and strengthen frizz-prone hair.\u003c\/p\u003e\u003cp\u003eCollection Contains:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e1 x L'Oreal Professionnel Serie Expert Keratin Alpha Sleek Shampoo (300ml) - a professional sulphate-free shampoo designed to smooth, strengthen and help control frizz-prone hair. The luxurious, ultra-creamy formula gently cleanses while helping reinforce hair keratin, leaving strands softer, shinier and easier to manage. With continued use, it helps reprogram hair for up to 2 weeks of frizz control while improving smoothness and styling control. Formulated to tame unwanted volume and support smoother styling, the shampoo helps deliver up to 5x smoother hair and 2x less frizz while reducing styling time for everyday looks. The smoothing system helps add softness and long-lasting shine for up to 5 days. while helping protect the hair fibre from breakage and supporting healthier-looking hair from the first use. Sulphate-free.\u003c\/li\u003e\n\u003cli\u003e1 x L'Oreal Professionnel Serie Expert Keratin Alpha Sleek Hair Mask (250ml) - a professional smoothing treatment designed to deeply nourish, hydrate and condition frizz-prone hair while helping reshape and smooth the hair's keratin structure. The rich, sensorial formula works to improve manageability and softness while supporting smoother, more controlled styling. With continued use as part of the Alpha Sleek routine, it helps reprogram hair for up to 2 weeks of frizz control. Formulated to tame unwanted volume and smooth the hair fibre, the mask helps deliver up to 5x smoother hair and 2x less frizz while supporting faster daily styling. The intensive conditioning treatment helps provide up to 3x less unwanted volume while protecting the hair fibre from breakage and improving softness from the first use. It also enhances shine, delivering glossy results that can last up to 5 days.\u003c\/li\u003e\n\u003cli\u003e1 x L'Oreal Professionnel Serie Expert Keratin Alpha Sleek Smooth Transformer Hair Treatment (250ml) - a professional smoothing treatment designed to reshape and smooth the hair fibre while delivering long-lasting frizz control. Formulated with Keratin-Alpha shapers and Amino Acids, the treatment works at the keratin level to help improve hair discipline and transform the look and feel of frizz-prone hair. With continued use, it helps reprogram hair for up to 2 weeks of frizz control while leaving hair smoother, shinier and easier to style. The advanced formula targets unwanted volume and improves hair manageability, delivering visible smoothing results while helping protect the hair fibre. After 4 uses, the treatment helps reset hair discipline at the Keratin Alpha level for a complete fibre transformation, improving smoothness and styling efficiency. It also boosts shine, leaving hair visibly glossier and more polished.\u003c\/li\u003e\n\u003cli\u003e1 x\u003cspan style=\"font-size: 0.875rem;\"\u003e \u003c\/span\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003eL'Oreal Professionnel Serie Expert Keratin Alpha Sleek Hair Serum (50ml) -\u003c\/span\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e \u003c\/span\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003ea professional finishing serum designed to smooth, seal and protect the hair fibre while helping control frizz and unwanted volume. Formulated with 5% Keratin Sealer, this mirror-like smoothing serum works to seal the hair's keratin structure, leaving strands visibly smoother, shinier and easier to style. Used as part of the Keratin Alpha Sleek routine, it helps reprogram hair for up to 2 weeks of frizz control.\u003c\/span\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e \u003c\/span\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003eThe heat-activated formula enhances shine and protects the hair fibre while supporting smoother styling results. It helps defend against humidity and heat damage while improving overall manageability, leaving hair glossy, controlled and polished without heaviness. Artificial colourant-free and alcohol-free, it delivers professional smoothing performance with a lightweight finish.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"L'Oreal Professionnel","offers":[{"title":"Default Title","offer_id":56171760910662,"sku":"LPSEKAREG","price":94.8,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0844\/3861\/4342\/files\/LPSEKAREG.png?v=1773420766"},{"product_id":"loreal-professionnel-serie-expert-vitamino-colour-spectrum-rinse-mask-500ml","title":"L'Oreal Professionnel Serie Expert Vitamino Colour Spectrum Rinse Mask 500ml","description":"\u003cp\u003eL'Oreal Professionnel Serie Expert Vitamino Colour Spectrum Rinse Mask (500ml) is an intensive colour-protecting treatment designed to lock in colour vibrancy for up to 100 days while strengthening and smoothing the hair.\u003c\/p\u003e\u003cp\u003eInfused with Ferulic Acid and Citric Acid, this deeply nourishing mask protects all five dimensions of colour, shine, vibrancy, contrast, tone, and brightness, ensuring long-lasting brilliance. The rich, creamy texture spreads evenly through the hair, providing deep hydration and reinforcing the fibre for smoother, stronger hair with up to 72 hours of glass-like shine. Ideal for maintaining rich, radiant colour, this mask enhances manageability while preventing fading, helping hair stay soft, vibrant, and silky. For best results, follow with the Vitamino Colour Spectrum Glass Shine Serum for the ultimate colour protection and high-gloss finish.\u003c\/p\u003e","brand":"L'Oreal Professionnel","offers":[{"title":"Default Title","offer_id":56223072420166,"sku":"4033378","price":27.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0844\/3861\/4342\/files\/4033378.png?v=1774007737"},{"product_id":"loreal-professionnel-serie-expert-keratin-alpha-sleek-hair-mask-500ml","title":"L'Oreal Professionnel Serie Expert Keratin Alpha Sleek Hair Mask 500ml","description":"\u003cp\u003eL'Oreal Professionnel Serie Expert Keratin Alpha Sleek Hair Mask (500ml) is a professional smoothing treatment designed to deeply nourish, hydrate and condition frizz-prone hair while helping reshape and smooth the hair's keratin structure. The rich, sensorial formula works to improve manageability and softness while supporting smoother, more controlled styling. With continued use as part of the Alpha Sleek routine, it helps reprogram hair for up to 2 weeks of frizz control¹.\u003c\/p\u003e\u003cp\u003eFormulated to tame unwanted volume and smooth the hair fibre, the mask helps deliver up to 5x smoother hair and 2x less frizz² while supporting faster daily styling. The intensive conditioning treatment helps provide up to 3x less unwanted volume while protecting the hair fibre from breakage and improving softness from the first use. It also enhances shine, delivering glossy results that can last up to 5 days.\u003c\/p\u003e\u003cp\u003eKey Benefits:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHelps reprogram hair for up to 2 weeks of frizz control¹.\u003c\/li\u003e\n\u003cli\u003eUp to 5x smoother hair and 2x less frizz².\u003c\/li\u003e\n\u003cli\u003eHelps control unwanted volume for easier styling.\u003c\/li\u003e\n\u003cli\u003eSupports styling routines that take half the time³.\u003c\/li\u003e\n\u003cli\u003eProvides up to 3x less unwanted volume.\u003c\/li\u003e\n\u003cli\u003eHelps protect hair from breakage and improves softness from the first use.\u003c\/li\u003e\n\u003cli\u003eAdds instant shine that can last up to 5 days.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eClaims:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e¹Consumer test on 68 participants, 1 application per week for 4 weeks. Based on 15-day break observation.\u003c\/li\u003e\n\u003cli\u003e²Instrumental test after 4 uses of Smooth Transformer.\u003c\/li\u003e\n\u003cli\u003e³Instrumental test after 4 uses of the Shampoo + Smooth Transformer + Serum routine.\u003c\/li\u003e\n\u003cli\u003eInstrumental test.\u003c\/li\u003e\n\u003cli\u003eInstrumental test after 1 application of shampoo, mask and serum.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"L'Oreal Professionnel","offers":[{"title":"Default Title","offer_id":56532248723782,"sku":"4033544","price":28.9,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0844\/3861\/4342\/files\/4033544.png?v=1778232568"},{"product_id":"loreal-professionnel-serie-expert-metal-detox-anti-metal-cleansing-cream-mask-75ml","title":"L'Oreal Professionnel Serie Expert Metal Detox Anti-Metal Cleansing Cream Mask 75ml","description":"\u003cp\u003eL'Oreal Professionnel Serie Expert Metal Detox Anti-Metal Cleansing Cream Mask (75ml) is an anti-deposit protector for use after colour, bleach or balayage treatments to produce shiny, glossy, and protected hair.\u003c\/p\u003e\u003cp\u003eDid you know there can be excess levels of metal* in your hair which can get absorbed through your shower water? Excess metal in hair can cause breakage \u0026amp; premature colour fade. To help protect your hair from it, use the new professional Metal Detox haircare routine. For maximum protection \u0026amp; results ask your Hairdresser for the exclusive first-step in-salon treatment.\u003c\/p\u003e\u003cp\u003eThis is our first anti-metal detox deposit protecting hair mask. This deposit protecting hair mask helps to nourish the hair and protect it from the deposits of metal which can come from your shower water.\u003c\/p\u003e\u003cp\u003eThis range was co-developed with professional hair experts and is used \u0026amp; loved in salon by thousands of hairdressers in the UK and Ireland. This range is backed with 7 years of research and 7 patents.**\u003c\/p\u003e\u003cp\u003e*copper.\u003c\/p\u003e\u003cp\u003e** Pre-treatment patent granted in UK. Shampoo patent granted in UK. Mask Patent granted in France, China, US, Brazil, Mexico and Japan.\u003c\/p\u003e\u003cp\u003eDirection of use:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eFor optimal results, use after the anti-metal cleansing cream shampoo. Leave on for 1 minute. The texture is light to touch \u0026amp; easy to apply.\u003c\/li\u003e\n\u003cli\u003eFor maximum protection \u0026amp; results ask your Hairdresser for the exclusive first-step in-salon treatment.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"L'Oreal Professionnel","offers":[{"title":"Default Title","offer_id":56885408203078,"sku":"LPSE0149","price":8.13,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0844\/3861\/4342\/files\/LPSE0149.png?v=1782908116"},{"product_id":"loreal-professionnel-serie-expert-absolut-repair-molecular-rinse-off-treatment-mask-75ml","title":"L'Oreal Professionnel Serie Expert Absolut Repair Molecular Rinse-Off Treatment Mask 75ml","description":"\u003cp\u003eL'Oreal Professionnel Serie Expert Absolut Repair Molecular Rinse-Off Treatment Mask (75ml) is ideal for all types of damaged hair, including colour-treated, lightened, and natural and is designed to rebuild the molecular structure of your hair.*\u003c\/p\u003e\u003cp\u003eThe mask has a creamy, silky texture that nourishes and visibly strengthens hair without weighing it down. It is formulated with Peptides Bonder plus five Amino Acids, significantly enhancing hair strength (up to 94% more strength**), improving elasticity, movement*** and promising up to 85% more smoothness**.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e*Instrumental test after 7 applications of shampoo + rinse-off serum + mask\u003c\/li\u003e\n\u003cli\u003e**Instrumental test after application of the mask.\u003c\/li\u003e\n\u003cli\u003e***Consumer test after application of shampoo + rinse-off serum + mask\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eDirection of use:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eApply evenly to towel-dried hair.\u003c\/li\u003e\n\u003cli\u003eLeave in for 1 to 2 minutes, then rinse thoroughly.\u003c\/li\u003e\n\u003cli\u003eFor best results, use after Absolut Repair Molecular shampoo and rinse-off serum.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"L'Oreal Professionnel","offers":[{"title":"Default Title","offer_id":56885408596294,"sku":"LPSE0151","price":8.13,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0844\/3861\/4342\/files\/LPSE0151.png?v=1782908116"},{"product_id":"loreal-professionnel-absolut-repair-molecular-discovery-set","title":"L'Oreal Professionnel Absolut Repair Molecular Discovery Set","description":"\u003cp\u003eL'Oréal Professionnel Absolut Repair Molecular Discovery Set is a professional 2-piece haircare duo developed to visibly repair and strengthen damaged hair from within. Combining an advanced molecular repair shampoo with a concentrated leave-in mask, this travel-friendly set helps rebuild the hair's internal structure using Peptides Bonder and 5 Amino Acids, leaving hair stronger, smoother and more resilient with restored elasticity, movement and shine. Ideal for colour-treated, lightened and natural hair, it provides the perfect introduction to the Absolut Repair Molecular routine.\u003c\/p\u003e\u003cp\u003eCollection Contains:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e1 x L'Oreal Professionnel Serie Expert Absolut Repair Molecular Shampoo (100ml) - a patented, sulphate-free shampoo which has been formulated to repair damage and strengthen the hair, targeting all damaged hair textures in colour-treated, lightened and natural hair. When hair suffers damage, its molecular structure composed of peptides becomes compromised. Increasing strength by up to 82%, Absolut Repair Molecular restores hair's original elasticity and movement. L'Oreal's Advanced Research has discovered how to decompose peptides, re-injecting their constituent parts into the fibre, thus rebuilding the molecular structure of the hair. This shampoo, which has been formulated with Peptides Bonder + 5 Amino Acid, works to repair the hair's macro-molecular structure. The shampoo's luxurious texture transforms into a rich foam which cleanses and effectively detangles hair.\u003c\/li\u003e\n\u003cli\u003e1 x L'Oreal Professionnel Serie Expert Absolut Repair Molecular Leave-In Mask (50ml) - a concentrated mask with a silky, cream texture for use on damaged hair whose peptide molecular structure has been compromised. L'Oreal Advanced Research has ingeniously succeeded in decomposing peptides, injecting their components separately into the fibre to reform and rebuild its internal structure. Formulated with a Peptides bonder and 5 amino acids, this mask leaves your hair up to 94% stronger with improved elasticity, smoothness and movement. Taking its inspiration from skincare products, the mask instantly penetrates, nurturing and strengthening the hair without weighing it down. It is suitable for use on all damaged hair including colour-treated, lightened and natural hair. Protected against external aggressors and provides heat protection up to 230°C\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"L'Oreal Professionnel","offers":[{"title":"Default Title","offer_id":56885408825670,"sku":"LPSE0153","price":16.58,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0844\/3861\/4342\/files\/LPSE0153.png?v=1782908115"}],"url":"https:\/\/www.justmylook.com\/collections\/loreal-professionnel-hair-treatments-masks.oembed","provider":"Justmylook","version":"1.0","type":"link"}