{"title":"L'Oreal Professionnel Hair Styling Products","description":"\u003cp\u003eFrom everyday styling to session-worthy finishes, L'Oreal Professionnel hair styling products are designed to help you create and maintain your look with confidence. The collection includes heat protectants, styling creams, mousses, gels, sprays and finishing products that add texture, definition, volume or flexible hold without compromising the feel of the hair. Browse products from the popular styling ranges Tecni Art and Curl Expression, which offer professional solutions for everything from sleek blow-dries to defined curls and long-lasting styles.\u003c\/p\u003e","products":[{"product_id":"loreal-professionnel-serie-expert-curl-expression-10-in-1-mousse-250ml","title":"L'Oreal Professionnel Serie Expert Curl Expression 10-In-1 Mousse 250ml","description":"L'Oreal Professionnel Serie Expert Curl Expression 10-In-1 Mousse (250ml) is an alcohol-free mousse which combines the conditioning care of a cream with the fluffiness of a mousse in an innovative whipped cream texture which melts effortlessly into the hair providing multiple benefits. Formulated with plant-based Glycerin 3%, Urea H and Hibiscus Seed Extract, it provides long lasting hydration with a natural hold.\u003cp\u003eGlycerin is a plant-based humectant which retains water for long lasting hydration on even the driest fibres. Urea H, naturally present in skin, serves the dual function of retaining hydration and reinforcing the hydrolipid barrier. Hibiscus Seed, extracted from the heart of the Hibiscus Flower, provides a rich natural source of amino-acids and high-grade vitamins. This spray leaves behind a delightful floral fragrance combining Jasmine, Orchid, Freesia and precious Cedarwood.\u003c\/p\u003e\u003cp\u003eKey Benefits:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDeeply hydrates curls and coils.\u003c\/li\u003e\n\u003cli\u003eLeaves hair 11 times more defined.\u003c\/li\u003e\n\u003cli\u003eStrengthens the hair fibre.\u003c\/li\u003e\n\u003cli\u003eProtects hair against humidity.\u003c\/li\u003e\n\u003cli\u003eProvides thermal protection up to 230 °C.\u003c\/li\u003e\n\u003cli\u003eEnhances smoothness.\u003c\/li\u003e\n\u003cli\u003eApplies easily.\u003c\/li\u003e\n\u003cli\u003eLeaves hair feeling supple.\u003c\/li\u003e\n\u003cli\u003eProtects hair from friction.\u003c\/li\u003e\n\u003cli\u003eWorks with multiple styling routines.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"L'Oreal Professionnel","offers":[{"title":"Default Title","offer_id":50111099896134,"sku":"LPSE0068","price":18.2,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0844\/3861\/4342\/files\/loreal-professionnel-serie-expert-curl-expression-10-in-1-mousse-250ml-p29835-76311_image.jpg?v=1721322806"},{"product_id":"loreal-professionnel-serie-expert-absolut-repair-molecular-leave-in-mask-100ml","title":"L'Oreal Professionnel Serie Expert Absolut Repair Molecular Leave-In Mask 100ml","description":"\u003cp\u003eL'Oreal Professionnel Serie Expert Absolut Repair Molecular Leave-In Mask (100ml) is a scientific breakthrough in hair repair, providing up to 97% more hair strength and designed specifically for all damaged hair textures, including colour-treated, lightened, and natural hair. When hair is damaged, its molecular structure, which is composed of peptides, is compromised. Unfortunately, most peptides are too large to be reinjected into the fibre, traditionally making damage nearly irreversible. However, the Absolut Repair Molecular introduces a novel approach. For the very first time, L'Oreal's Advanced Research team has successfully managed to decompose peptides, enabling the separate injection of their components into the fibre. Once inside, they reform and rebuild the molecular structure of the hair, enhancing its strength and restoring its original qualities.\u003c\/p\u003e\u003cp\u003eThis patented leave-in mask is formulated with Peptides Bonder + 5 Amino Acids, diligently working to repair the hair's macro-molecular structure. Not only does hair become stronger, but it also gains improved elasticity and movement, ensuring it looks and feels healthier. Furthermore, its lightweight texture instantly penetrates to restore strength while maintaining a natural feel. The results? Hair that is instantly smooth, shiny, and healthy-looking, protected against external aggressions, and has heat protection up to 230°C\/450°F.\u003c\/p\u003e\u003cp\u003e*Brushing test vs sensitised hair.\u003c\/p\u003e\u003cp\u003e**Amino acids \u0026amp; peptides bonder.\u003c\/p\u003e\u003cp\u003e***Instrumental test after 15 applications of shampoo + rinse-off serum + leave-in mask.\u003c\/p\u003e\u003cp\u003e****Consumer test after application of shampoo + rinse-off serum + leave-in mask.\u003c\/p\u003e\u003cp\u003e*****Instrumental test on leave-in mask.\u003c\/p\u003e","brand":"L'Oreal Professionnel","offers":[{"title":"Default Title","offer_id":50111100584262,"sku":"LPSE0086","price":21.13,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0844\/3861\/4342\/files\/loreal-professionnel-serie-expert-absolut-repair-molecular-leave-in-mask-100ml-p34822-103407_image.jpg?v=1721322808"},{"product_id":"loreal-professionnel-serie-expert-curl-expression-drying-accelerator-90g","title":"L'Oreal Professionnel Serie Expert Curl Expression Drying Accelerator 90g","description":"L'Oreal Professionnel Serie Expert Curl Expression Drying Accelerator (150ml) is a leave-in treatment which reduces the duration of the drying process on curls and coils by up to 37%, providing care and shine.\u003cp\u003eFormulated with a blend of highly active, caring key ingredients, it provides thermal protection up to 230°C, and intensively strengthens and hydrates curls and coils. This alcohol-free spray with its micro-dispersion ring diffuser provides even distribution of the treatment. The spray leaves behind a delightful floral fragrance combining Jasmine, Orchid, Freesia and precious Cedarwood.\u003c\/p\u003e","brand":"L'Oreal Professionnel","offers":[{"title":"Default Title","offer_id":50111100715334,"sku":"LPSE0066","price":18.2,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0844\/3861\/4342\/files\/loreal-professionnel-serie-expert-curl-expression-drying-accelerator-90g-p29833-76309_image.jpg?v=1721322809"},{"product_id":"loreal-professionnel-serie-expert-absolut-repair-oil-10-in-1-multi-benefit-leave-in-treatment-oil-90ml","title":"L'Oreal Professionnel Serie Expert Absolut Repair Oil 10-In-1 Multi-Benefit Leave-In Treatment Oil 90ml","description":"\u003cp\u003eL'Oreal Professionnel Serie Expert Absolut Repair Oil 10-In-1 Multi-Benefit Leave-In Treatment Oil (90ml) is a versatile, lightweight spray infused with Protein + Gold Quinoa to resurface the hair and reduce damage.\u003c\/p\u003e\u003cp\u003eKey Benefits:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eNourishes the hair.\u003c\/li\u003e\n\u003cli\u003eResurfaces the hair.\u003c\/li\u003e\n\u003cli\u003eReduces split ends.\u003c\/li\u003e\n\u003cli\u003eLightweight touch.\u003c\/li\u003e\n\u003cli\u003eDetangles.\u003c\/li\u003e\n\u003cli\u003eSoftens.\u003c\/li\u003e\n\u003cli\u003eReduces blow-dry time.\u003c\/li\u003e\n\u003cli\u003eCombats frizz.\u003c\/li\u003e\n\u003cli\u003eFights pollution.\u003c\/li\u003e\n\u003cli\u003eThermal protection up to 230°C.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"L'Oreal Professionnel","offers":[{"title":"Default Title","offer_id":50111100846406,"sku":"LPSE0006","price":22.1,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0844\/3861\/4342\/files\/LPSE0006.jpg?v=1731077091"},{"product_id":"loreal-professionnel-serie-expert-curl-expression-curl-reviving-spray-190ml","title":"L'Oreal Professionnel Serie Expert Curl Expression Curl Reviving Spray 190ml","description":"L'Oreal Professionnel Serie Expert Curl Expression Curl Reviving Spray (190ml) is a weightless, leave-in treatment with a soft and caring, water formula, enriched with nourishing agents, which instantly revives curls and coils every morning for enhanced definition. Formulated with plant-based Glycerin 3%, Urea H and Hibiscus Seed Extract, it provides long lasting hydration with a natural feel.\u003cp\u003eGlycerin is a plant-based humectant which retains water for long lasting hydration on even the driest fibres. Urea H, naturally present in skin, serves the dual function of retaining hydration and reinforcing the hydrolipid barrier. Hibiscus Seed, extracted from the heart of the Hibiscus Flower, provides a rich natural source of amino-acids and high-grade vitamins. This spray leaves behind a delightful floral fragrance combining Jasmine, Orchid, Freesia and precious Cedarwood.\u003c\/p\u003e","brand":"L'Oreal Professionnel","offers":[{"title":"Default Title","offer_id":50111101796678,"sku":"LPSE0065","price":18.2,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0844\/3861\/4342\/files\/loreal-professionnel-serie-expert-curl-expression-curl-reviving-spray-190ml-p29832-76308_image.jpg?v=1721322816"},{"product_id":"loreal-professionnel-serie-expert-pro-longer-10-in-1-multi-benefit-leave-in-treatment-cream-150ml","title":"L'Oreal Professionnel Serie Expert Pro Longer 10-In-1 Multi-Benefit Leave-In Treatment Cream 150ml","description":"L'Oreal Professionnel Serie Expert Pro Longer 10-In-1 Multi-Benefit Leave-In Treatment Cream (150ml) is a leave-in, multiple benefit treatment which helps to thicken the appearance of long hair whilst making it visibly healthier and stronger-looking. When used with the Pro Longer shampoo for long hair, it provides a reduction in hair breakage.\u003cp\u003eFormulated with a combination of Filler A-100 technology, patented to L'Oreal Professionnel, and amino acids, it works by penetrating the fibre core to plump and thicken the hair from the inside. The formula works on lengths and ends, creating visibly thicker-looking hair. The cream also provides thermal protection up to 230°C.\u003c\/p\u003e","brand":"L'Oreal Professionnel","offers":[{"title":"Default Title","offer_id":50111102714182,"sku":"LPSE0025","price":15.93,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0844\/3861\/4342\/files\/loreal-professionnel-serie-expert-pro-longer-10-in-1-multi-benefit-leave-in-treatment-cream-150ml-p17939-50203_image.jpg?v=1721322822"},{"product_id":"loreal-professionnel-tecni-art-savage-panache-powder-spray-250ml","title":"L'Oreal Professionnel Tecni Art Savage Panache Powder Spray 250ml","description":"L'Oreal Professionnel Tecni Art Savage Panache Powder Spray (250ml) is a dry touch texturising powder spray for use on all hair types.\u003cp\u003eWithout leaving powdery deposits, it provides extreme volume, lift and texture with a matte finish. Effortlessly achieving a dishevelled, texturised effect, it can be used to create oversized volume in big hair, extreme wild texture or secured braids and updos.\u003c\/p\u003e","brand":"L'Oreal Professionnel","offers":[{"title":"Default Title","offer_id":50111103631686,"sku":"12089","price":15.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0844\/3861\/4342\/files\/12089.png?v=1749111341"},{"product_id":"loreal-professionnel-serie-expert-curl-expression-leave-in-moisturiser-200ml","title":"L'Oreal Professionnel Serie Expert Curl Expression Leave In Moisturiser 200ml","description":"L'Oreal Professionnel Serie Expert Curl Expression Leave-In Moisturiser (200ml) is a long-lasting, leave-in moisturiser which has been formulated to effectively style unruly curls and coils. It intensively hydrates even the most dehydrated curls and coils for a silky-smooth result which lasts, doubling moisture levels.\u003cp\u003eThis moisturiser provides thermal protection up to 230°C and has been enriched with highly-concentrated active ingredients including Glycerin 2.5%, Urea H and Hibiscus Seed Extract. Glycerin is a plant-based humectant which retains water for long lasting hydration on even the driest fibres. Urea H, naturally present in skin, performs the dual action of retaining hydration and reinforcing the hydrolipid barrier. Hibiscus Seed, extracted from the heart of the Hibiscus flower, provides a rich, natural source of amino-acids and high-grade vitamins. The moisturiser leaves behind a delightful floral fragrance combining Jasmine, Orchid, Freesia and precious Cedarwood. \u003c\/p\u003e","brand":"L'Oreal Professionnel","offers":[{"title":"Default Title","offer_id":50111104418118,"sku":"LPSE0064","price":18.2,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0844\/3861\/4342\/files\/loreal-professionnel-serie-expert-curl-expression-leave-in-moisturiser-200ml-p29831-76307_image.jpg?v=1721322834"},{"product_id":"loreal-professionnel-tecni-art-full-volume-extra-mousse-250ml","title":"L'Oreal Professionnel Tecni Art Full Volume Extra Mousse 250ml","description":"L'Oreal Professionnel Tecni Art Full Volume Extra Mousse (250ml) is a maximum body mousse which creates big, voluminous styles without weighing the hair down.\u003cp\u003eProviding a strong hold factor, it can be used for updos, curly hair or even to straighten. Adds volume to lengths and ends.\u003c\/p\u003e","brand":"L'Oreal Professionnel","offers":[{"title":"Default Title","offer_id":50111104516422,"sku":"12077","price":12.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0844\/3861\/4342\/files\/loreal-professionnel-tecni-art-full-volume-extra-mousse-250ml-p13440-22183_image.jpg?v=1721322832"},{"product_id":"loreal-professionnel-tecni-art-volume-lift-spray-mousse-250ml","title":"L'Oreal Professionnel Tecni Art Volume Lift Spray Mousse 250ml","description":"L'Oreal Professionnel Tecni Art Volume Lift Spray Mousse (250ml) is a lightweight, volumising spray mousse for effective root lift.\u003cp\u003eSupplied with a unique directional applicator, it creates volume and lift at the roots yet leaves the ends light and supple. Light enough to leave natural movement in the hair.\u003c\/p\u003e","brand":"L'Oreal Professionnel","offers":[{"title":"Default Title","offer_id":50111104680262,"sku":"12078","price":12.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0844\/3861\/4342\/files\/loreal-professionnel-tecni-art-volume-lift-spray-mousse-250ml-p13441-22184_image.jpg?v=1721322833"},{"product_id":"loreal-professionnel-tecni-art-pli-thermo-modelling-spray-190ml","title":"L'Oreal Professionnel Tecni Art Pli Thermo Modelling Spray 190ml","description":"\u003cp\u003eL'Oreal Professionnel Tecni Art Pli Thermo Modelling Spray (190ml) is a heat-activated spray which brings root lift and volume to all hair types.\u003c\/p\u003e\u003cp\u003eIt creates long-lasting shape and hold for bouncy curls and wave-set styles. For a softer, more natural feel, it can be used as a primer to give volume and discipline.\u003c\/p\u003e","brand":"L'Oreal Professionnel","offers":[{"title":"Default Title","offer_id":50111104745798,"sku":"12082","price":15.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0844\/3861\/4342\/files\/12082.jpg?v=1728466136"},{"product_id":"loreal-professionnel-tecni-art-web-design-sculpting-paste-150ml","title":"L'Oreal Professionnel Tecni Art Web Design Sculpting Paste 150ml","description":"\u003cp\u003eL'Oreal Professionnel Tecni Art Web Design Sculpting Paste (150ml) is a fibre paste used for sculpting tousled and structured styles.\u003c\/p\u003e\u003cp\u003eSuitable for use on all hair types, it gives definition and shape with a natural-looking, polished finish. With an extra-strong hold factor of 5, the unique fibres are laid over the hair before styling.\u003c\/p\u003e","brand":"L'Oreal Professionnel","offers":[{"title":"Default Title","offer_id":50111105139014,"sku":"12084","price":15.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0844\/3861\/4342\/files\/12084_59d01ccb-fd98-4ee3-be5d-c3c0f3ee6aa2.png?v=1763378419"},{"product_id":"loreal-professionnel-serie-expert-metal-detox-anti-deposit-protector-concentrated-oil-50ml","title":"L'Oreal Professionnel Serie Expert Metal Detox Anti-Deposit Protector Concentrated Oil 50ml","description":"L'Oreal Professional Serie Expert Metal Detox Anti-Deposit Protector Concentrated Oil (50ml) is a new and innovative hair treatment oil which helps protect hair against copper particle deposits and unwanted breakage. With each wash, metal particles are naturally deposited onto the hair, penetrating the hair shaft which can lead to breakage, damage, and colour fade. This unique oil helps remove the build-up of copper, increasing hair resilience and strength whilst enhancing colour protection.\u003cp\u003eFormulated using Glicoamine, the multi-benefit oil smoothes and cares for all hair types without weighing it down, whilst providing heat-protection up to 230°C. With continued use, hair breakage is reduced by up to 97% with up to 2x greater shine. Can be used on all hair types, but especially effective at treating colour-treated, damaged, and\/or bleached hair.\u003c\/p\u003e","brand":"L'Oreal Professionnel","offers":[{"title":"Default Title","offer_id":50111105663302,"sku":"LPSE0061","price":19.83,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0844\/3861\/4342\/files\/LPSE0061.jpg?v=1731077908"},{"product_id":"loreal-professionnel-tecni-art-liss-control-gel-cream-150ml","title":"L'Oreal Professionnel Tecni Art Liss Control Gel Cream 150ml","description":"\u003cp\u003eL'Oreal Professionnel Tecni Art Liss Control Gel Cream (150ml) is a smooth control gel-cream for use on unruly hair.\u003c\/p\u003e\u003cp\u003eFormulated with a UV filter, it provides 24-hour humidity control, minimising frizz and delivering a smoothing effect. Whilst generating lustre and softness, it controls volume effectively when blowdrying.\u003c\/p\u003e","brand":"L'Oreal Professionnel","offers":[{"title":"Default Title","offer_id":50111105794374,"sku":"12109","price":15.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0844\/3861\/4342\/files\/tecni-art-liss-control-gel-cream-150ml-p15183-27200_image.jpg?v=1721322840"},{"product_id":"loreal-professionnel-serie-expert-curl-expression-curl-activator-jelly-250ml","title":"L'Oreal Professionnel Serie Expert Curl Expression Curl Activator Jelly 250ml","description":"L'Oreal Professionnel Serie Expert Curl Expression Curl Activator Jelly (250ml) is a cream-in-jelly which provides the deep conditioning of a cream together with the extra hold of a jelly, leaving perfectly-defined curls. It triples hydration levels and activates curls and coils from roots to ends. In addition, it provides thermal protection up to 230°C. Formulated with plant-based Glycerin 3%, Urea H and Hibiscus Seed Extract, it provides long lasting hydration with a natural feel.\u003cp\u003eGlycerin is a plant-based humectant which retains water for long lasting hydration on even the driest fibres. Urea H, naturally present in skin, serves the dual function of retaining hydration and reinforcing the hydrolipid barrier. Hibiscus Seed, extracted from the heart of the Hibiscus Flower, provides a rich natural source of amino-acids and high-grade vitamins.\u003c\/p\u003e","brand":"L'Oreal Professionnel","offers":[{"title":"Default Title","offer_id":50111107137862,"sku":"LPSE0063","price":18.2,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0844\/3861\/4342\/files\/loreal-professionnel-serie-expert-curl-expression-curl-activator-jelly-250ml-p29830-76306_image.jpg?v=1721322851"},{"product_id":"loreal-professionnel-tecni-art-super-dust-volume-texture-powder-7g","title":"L'Oreal Professionnel Tecni Art Super Dust Volume \u0026 Texture Powder 7g","description":"L'Oreal Professionnel Tecni Art Super Dust Volume \u0026amp; Texture Powder (7g) is a styling powder for use on all hair types.\u003cp\u003eFormulated with a heavy mineral powder content, it has a strong bodifying effect with a matte finish. 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The hair is left smooth, shiny and resistant to humidity.\u003c\/p\u003e","brand":"L'Oreal Professionnel","offers":[{"title":"Default Title","offer_id":50111108743494,"sku":"12080","price":12.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0844\/3861\/4342\/files\/12080.png?v=1732271146"},{"product_id":"loreal-professionnel-tecni-art-bouncy-tender-defined-curls-anti-humidity-cream-200ml","title":"L'Oreal Professionnel Tecni Art Bouncy \u0026 Tender Defined Curls Anti-Humidity 200ml","description":"\u003cp\u003eL'Oreal Professionnel Tecni Art Bouncy \u0026amp; Tender Defined Curls Anti-Humidity Cream (200ml) is a combined styling cream and gel for use on unruly curls.\u003c\/p\u003e\u003cp\u003eThe inherent frizz associated with wavy hair is smoothed by the cream core whilst the Intra-Cylane gel creates shine and movement for bouncy, yet defined curls which last for up to 72 hours.\u003c\/p\u003e","brand":"L'Oreal Professionnel","offers":[{"title":"Default Title","offer_id":50111109235014,"sku":"12112","price":15.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0844\/3861\/4342\/files\/12112.png?v=1758722833"},{"product_id":"loreal-professionnel-serie-expert-absolut-repair-molecular-shampoo-250ml-rinse-off-serum-250ml-leave-in-mask-100ml-trio","title":"L'Oreal Professionnel Serie Expert Absolut Repair Molecular Shampoo 250ml, Rinse-Off Serum 250ml \u0026 Leave-In Mask 100ml Trio","description":"\u003cp\u003eL'Oreal Professionnel Serie Expert Absolut Repair Molecular Shampoo (250ml), Rinse-Off Serum (250ml) \u0026amp; Leave-In Mask (100ml) Trio contains three of L'Oreal Professionnel's patented damage repair regime products.\u003c\/p\u003e\u003cp\u003eCollection Contains:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e1 x L'Oreal Professionnel Serie Expert Absolut Repair Molecular Shampoo (250ml) - a patented, sulfate-free shampoo, designed meticulously to repair damage and revive the original strength of the hair, especially crafted for targeting all damaged hair textures, including colour-treated, lightened, and natural hair. When hair is damaged, its molecular structure, which is composed of peptides, is compromised. Unfortunately, most peptides are too large to be reinjected into the fibre, traditionally making damage nearly irreversible. With up to 82% more strength, Absolut Repair Molecular restores hair's original elasticity and movement. For the very first time, L'Oreal's Advanced Research team has successfully managed to decompose peptides, enabling the separate injection of their components into the fibre. Once inside, they conscientiously reform and rebuild the molecular structure of the hair. This shampoo, which is strategically formulated with Peptides Bonder + 5 Amino Acid, operates to repair the hair's macro-molecular structure. The outcome? Hair that is not just stronger and nourished but also enjoys improved elasticity, movement, and a notable +86% smoothness. The sulfate-free formula's luxurious texture transforms into a rich foam that cleanses and detangles hair while delivering an unprecedented level of care, ensuring your tresses are not merely cleansed but also enveloped in nourishing repair.\u003c\/li\u003e\n\u003cli\u003e1 x L'Oreal Professionnel Serie Expert Absolut Repair Molecular Rinse-Off Serum (250ml) - a rinse-off serum, transcending traditional hair repair with a scientifically backed approach to repair molecular hair damage and restore hair's inherent strength, targeting all damaged hair textures, including colour-treated, lightened, and natural hair. When hair is damaged, its molecular structure, which is composed of peptides, is compromised. Unfortunately, most peptides are too large to be reinjected into the fibre, traditionally making damage nearly irreversible. However, the Absolut Repair Molecular introduces a novel approach. For the very first time, L'Oreal's Advanced Research team has successfully managed to decompose peptides, enabling the separate injection of their components into the fibre. Once inside, they reform and rebuild the molecular structure of the hair, enhancing its strength and restoring its original qualities. This exclusive rinse-off serum, potently concentrated with 2% Peptides Bonder + 5 Amino Acids, seeks to reconstruct the hair's molecular structure, ensuring its strength, elasticity, and movement are meticulously restored. Inspired by the robust nature of skincare serums, it transcends the capabilities of regular repair masks, deeply infiltrating the fibre to rebuild its molecular structure without any superficial coating, ensuring that hair is visibly transformed, amplifying its shine and smoothness exponentially without weighing the hair down.\u003c\/li\u003e\n\u003cli\u003e1 x L'Oreal Professionnel Serie Expert Absolut Repair Molecular Leave-In Mask (100ml) - a scientific breakthrough in hair repair, providing up to 97% more hair strength and designed specifically for all damaged hair textures, including colour-treated, lightened, and natural hair. When hair is damaged, its molecular structure, which is composed of peptides, is compromised. Unfortunately, most peptides are too large to be reinjected into the fibre, traditionally making damage nearly irreversible. However, the Absolut Repair Molecular introduces a novel approach. For the very first time, L'Oreal's Advanced Research team has successfully managed to decompose peptides, enabling the separate injection of their components into the fibre. Once inside, they reform and rebuild the molecular structure of the hair, enhancing its strength and restoring its original qualities. This patented leave-in mask is formulated with Peptides Bonder + 5 Amino Acids, diligently working to repair the hair's macro-molecular structure. Not only does hair become stronger, but it also gains improved elasticity and movement, ensuring it looks and feels healthier. Furthermore, its lightweight texture instantly penetrates to restore strength while maintaining a natural feel. The results? Hair that is instantly smooth, shiny, and healthy-looking, protected against external aggressions, and has heat protection up to 230°C\/450°F.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"L'Oreal Professionnel","offers":[{"title":"Default Title","offer_id":50135867195718,"sku":"LPSEARMTRIO","price":59.15,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0844\/3861\/4342\/files\/loreal-professionnel-serie-expert-absolut-repair-molecular-shampoo-250ml-rinse-off-serum-250ml-leave-in-mask-100ml-trio-p35081-110012_image.jpg?v=1723107910"},{"product_id":"loreal-professionnel-infinium-pure-6-soft-hairspray-300ml","title":"L'Oreal Professionnel Infinium Pure 6 Soft Hairspray 300ml","description":"\u003cp\u003eL'Oreal Professionnel Infinium Pure 6 Soft Hairspray (300ml) is a fragrance-free, hypoallergenic hairspray designed for professionals who prioritise both performance and safety. With its extra strong compressed formulation, this 300ml delivers the same number of applications as a standard 500ml fill, making it a cost-effective choice for heavy professional use. Formulated with a strict minimum of just 6 functional compounds, it eliminates fragrance, masking scents, and sensitising agents, ensuring unrivalled comfort while minimising the risk of irritation.\u003c\/p\u003e\u003cp\u003eThis ultra-fine, extra-dry hairspray provides a soft hold and delivers a high level of fixation while maintaining a natural feel with no stiffness, residue or greasy build-up. Its quick-drying formula ensures a smooth, shiny finish that lasts all day without leaving behind any unwanted scent, either in the salon or on the hair.\u003c\/p\u003e","brand":"L'Oreal Professionnel","offers":[{"title":"Default Title","offer_id":53754277495110,"sku":"19706","price":8.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0844\/3861\/4342\/files\/19706.png?v=1732820409"},{"product_id":"loreal-professionnel-infinium-pure-6-extra-strong-hairspray-300ml","title":"L'Oreal Professionnel Infinium Pure 6 Extra Strong Hairspray 300ml","description":"\u003cp\u003eL'Oreal Professionnel Infinium Pure 6 Extra Strong Hairspray (300ml) is a fragrance-free, hypoallergenic hairspray designed for professionals who prioritise both performance and safety. With its extra strong compressed formulation, this 300ml delivers the same number of applications as a standard 500ml fill, making it a cost-effective choice for heavy professional use. Formulated with a strict minimum of just 6 functional compounds, it eliminates fragrance, masking scents, and sensitising agents, ensuring unrivalled comfort while minimising the risk of allergic reactions.\u003c\/p\u003e\u003cp\u003eThis ultra-fine, extra-dry hairspray provides exceptional hold without compromising flexibility. It delivers a high level of fixation while maintaining a natural feel with no stiffness, residue or greasy build-up. Its quick-drying formula ensures a smooth, shiny finish that lasts all day without leaving behind any unwanted scent, either in the salon or on the hair.\u003c\/p\u003e","brand":"L'Oreal Professionnel","offers":[{"title":"Default Title","offer_id":53754278216006,"sku":"19707","price":8.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0844\/3861\/4342\/files\/19707.png?v=1732820425"},{"product_id":"loreal-professionnel-serie-expert-vitamino-colour-spectrum-glass-shine-hair-serum-50ml","title":"L'Oreal Professionnel Serie Expert Vitamino Colour Spectrum Glass Shine Hair Serum 50ml","description":"\u003cp\u003eL'Oreal Professionnel Serie Expert Vitamino Colour Spectrum Glass Shine Hair Serum (50ml) is an advanced colour-protecting serum designed to coat the hair cuticle, delivering ultimate colour protection and long-lasting, glass-like shine.\u003c\/p\u003e\u003cp\u003eInfused with 5% Alpha-Silane, this high-performance formula creates a protective layer on the hair fibre when activated by heat, locking in vibrancy while shielding against environmental stressors. The result is sleek, polished hair with up to 72 hours of shine, enhanced resistance to humidity, and protection against frizz. Offering heat protection up to 230°C, this serum is ideal for use with a straightening iron to achieve a flawless, ultra-glossy finish. Please note that this product is designed specifically for use with a straightening iron.\u003c\/p\u003e","brand":"L'Oreal Professionnel","offers":[{"title":"Default Title","offer_id":54191209644358,"sku":"LPSE0119","price":18.53,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0844\/3861\/4342\/files\/LPSE0119.png?v=1740748909"},{"product_id":"loreal-professionnel-serie-expert-vitamino-colour-spectrum-shampoo-mask-serum-trio","title":"L'Oreal Professionnel Serie Expert Vitamino Colour Spectrum Shampoo, Mask \u0026 Serum Trio","description":"\u003cp\u003eL'Oreal Professionnel Serie Expert Vitamino Colour Spectrum Shampoo, Mask \u0026amp; Serum Trio offers three of L'Oreal Professionnel's best-selling products, specially formulated to lock in colour vibrancy for up to 100 days.\u003c\/p\u003e\u003cp\u003eCollection Contains:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e1 x L'Oreal Professionnel Serie Expert Vitamino Colour Spectrum Shampoo (300ml) - a professional colour-protecting shampoo designed to lock in colour vibrancy for up to 100 days, preserving the beauty of coloured hair. Infused with Ferulic Acid and Citric Acid, this advanced shampoo seals dyes within the hair fibre, protecting all five dimensions of colour: shine, vibrancy, contrast, tone, and brightness. The luxurious creamy texture transforms into a rich, dense foam upon lathering, ensuring a thorough cleanse while nourishing and strengthening the hair. Perfect for maintaining the depth and brilliance of your colour, this ultra-caring shampoo provides optimal protection and long-lasting radiance. For best results, follow with Vitamino Colour Spectrum Deep Conditioner or Mask and finish with the Glass Shine Serum for a flawless, high-gloss finish.\u003c\/li\u003e\n\u003cli\u003e1 x L'Oreal Professionnel Serie Expert Vitamino Colour Spectrum Rinse Mask (250ml) - an intensive colour-protecting treatment designed to lock in colour vibrancy for up to 100 days while strengthening and smoothing the hair. Infused with Ferulic Acid and Citric Acid, this deeply nourishing mask protects all five dimensions of colour, shine, vibrancy, contrast, tone, and brightness, ensuring long-lasting brilliance. The rich, creamy texture spreads evenly through the hair, providing deep hydration and reinforcing the fibre for smoother, stronger hair with up to 72 hours of glass-like shine. Ideal for maintaining rich, radiant colour, this mask enhances manageability while preventing fading, helping hair stay soft, vibrant, and silky. For best results, follow with the Vitamino Colour Spectrum Glass Shine Serum for the ultimate colour protection and high-gloss finish.\u003c\/li\u003e\n\u003cli\u003e1 x L'Oreal Professionnel Serie Expert Vitamino Colour Spectrum Glass Shine Hair Serum (50ml) - an advanced colour-protecting serum designed to coat the hair cuticle, delivering ultimate colour protection and long-lasting, glass-like shine. Infused with 5% Alpha-Silane, this high-performance formula creates a protective layer on the hair fibre when activated by heat, locking in vibrancy while shielding against environmental stressors. The result is sleek, polished hair with up to 72 hours of shine, enhanced resistance to humidity, and protection against frizz. Offering heat protection up to 230°C, this serum is ideal for use with a straightening iron to achieve a flawless, ultra-glossy finish. Please note that this product is designed specifically for use with a straightening iron.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"L'Oreal Professionnel","offers":[{"title":"Default Title","offer_id":54231442620742,"sku":"LPROCPTRIO","price":56.55,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0844\/3861\/4342\/files\/LPROCPTRIO.png?v=1741710376"},{"product_id":"loreal-professionnel-serie-expert-vitamino-colour-spectrum-glass-shine-hair-serum-30ml","title":"L'Oreal Professionnel Serie Expert Vitamino Colour Spectrum Glass Shine Hair Serum 30ml","description":"\u003cp\u003eL'Oreal Professionnel Serie Expert Vitamino Colour Spectrum Glass Shine Hair Serum (30ml) is an advanced colour-protecting serum designed to coat the hair cuticle, delivering ultimate colour protection and long-lasting, glass-like shine.\u003c\/p\u003e\u003cp\u003eInfused with 5% Alpha-Silane, this high-performance formula creates a protective layer on the hair fibre when activated by heat, locking in vibrancy while shielding against environmental stressors. The result is sleek, polished hair with up to 72 hours of shine, enhanced resistance to humidity, and protection against frizz. Offering heat protection up to 230°C, this serum is ideal for use with a straightening iron to achieve a flawless, ultra-glossy finish. Please note that this product is designed specifically for use with a straightening iron.\u003c\/p\u003e","brand":"L'Oreal Professionnel","offers":[{"title":"Default Title","offer_id":54611766509894,"sku":"LPSE0129","price":12.35,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0844\/3861\/4342\/files\/LPSE0129.png?v=1749217787"},{"product_id":"loreal-professionnel-serie-expert-absolut-repair-molecular-leave-in-mask-50ml","title":"L'Oreal Professionnel Serie Expert Absolut Repair Molecular Leave-In Mask 50ml","description":"\u003cp\u003eL'Oreal Professionnel Serie Expert Absolut Repair Molecular Leave-In Mask (50ml) is a scientific breakthrough in hair repair, providing up to 97% more hair strength and designed specifically for all damaged hair textures, including colour-treated, lightened, and natural hair. When hair is damaged, its molecular structure, which is composed of peptides, is compromised. Unfortunately, most peptides are too large to be reinjected into the fibre, traditionally making damage nearly irreversible. However, the Absolut Repair Molecular introduces a novel approach. For the very first time, L'Oreal's Advanced Research team has successfully managed to decompose peptides, enabling the separate injection of their components into the fibre. Once inside, they reform and rebuild the molecular structure of the hair, enhancing its strength and restoring its original qualities.\u003c\/p\u003e\u003cp\u003eThis patented leave-in mask is formulated with Peptides Bonder + 5 Amino Acids, diligently working to repair the hair's macro-molecular structure. Not only does hair become stronger, but it also gains improved elasticity and movement, ensuring it looks and feels healthier. Furthermore, its lightweight texture instantly penetrates to restore strength while maintaining a natural feel. The results? Hair that is instantly smooth, shiny, and healthy-looking, protected against external aggressions, and has heat protection up to 230°C\/450°F.\u003c\/p\u003e\u003cp\u003e*Brushing test vs sensitised hair.\u003c\/p\u003e\u003cp\u003e**Amino acids \u0026amp; peptides bonder.\u003c\/p\u003e\u003cp\u003e***Instrumental test after 15 applications of shampoo + rinse-off serum + leave-in mask.\u003c\/p\u003e\u003cp\u003e****Consumer test after application of shampoo + rinse-off serum + leave-in mask.\u003c\/p\u003e\u003cp\u003e*****Instrumental test on leave-in mask.\u003c\/p\u003e","brand":"L'Oreal Professionnel","offers":[{"title":"Default Title","offer_id":54611767722310,"sku":"LPSE0128","price":12.03,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0844\/3861\/4342\/files\/LPSE0128.png?v=1749217790"},{"product_id":"loreal-professionnel-serie-expert-metal-detox-discovery-set","title":"L'Oreal Professionnel Serie Expert Metal Detox Discovery Set","description":"\u003cp\u003eL'Oreal Professionnel Serie Expert Metal Detox Discovery Set contains three of L'Oreal Professionnel's best-selling products, specially formulated to protect hair from damage whilst enhancing softness, shine and strength.\u003c\/p\u003e\u003cp\u003eCollection Contains:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e1 x L'Oreal Professionnel Serie Expert Metal Detox Anti-Metal Cleansing Cream Shampoo (100ml) - an anti-metal, cleansing cream shampoo for use after colour, bleach or balayage treatments to produce shiny, glossy, and protected hair. Did you know there can be excess levels of metal* in your hair which can get absorbed through your shower water? Excess metal in hair can cause breakage and premature colour fade. To help protect your hair from it, use the new and professional Metal Detox haircare routine. For maximum protection \u0026amp; results ask your Hairdresser for the exclusive first-step in-salon treatment. This is L'Oreal Professionnel Serie Expert's first anti-metal detox cleansing cream shampoo. This professional shampoo gently cleanses your hair from particles deposited from water. The caring, colour-safe formula leaves hair smoother, up to 2 times shinier** \u0026amp; feeling more nourished. This range was co-developed with professional hair experts and is used \u0026amp; loved in salon by thousands of hairdressers in the UK and Ireland. This range is backed with 7 years of research and 7 patents.*** *copper. ** Instrumental test, shampoo and mask vs. unwashed hair *** Pre-treatment patent granted in UK. Shampoo patent granted in UK. Mask Patent granted in France, China, US, Brazil, Mexico and Japan.\u003c\/li\u003e\n\u003cli\u003e1 x L'Oreal Professionnel Serie Expert Metal Detox Anti-Metal Cleansing Cream Masque (75ml) - an anti-deposit protector for use after colour, bleach or balayage treatments to produce shiny, glossy, and protected hair. Did you know there can be excess levels of metal* in your hair which can get absorbed through your shower water? Excess metal in hair can cause breakage \u0026amp; premature colour fade. To help protect your hair from it, use the new professional Metal Detox haircare routine. For maximum protection \u0026amp; results ask your Hairdresser for the exclusive first-step in-salon treatment. This is our first anti-metal detox deposit protecting hair mask. This deposit protecting hair mask helps to nourish the hair and protect it from the deposits of metal which can come from your shower water.\u003c\/li\u003e\n\u003cli\u003e1 x L'Oreal Professional Serie Expert Metal Detox Anti-Deposit Protector Concentrated Oil (30ml) - a new and innovative hair treatment oil which helps protect hair against copper particle deposits and unwanted breakage. With each wash, metal particles are naturally deposited onto the hair, penetrating the hair shaft which can lead to breakage, damage, and colour fade. This unique oil helps remove the build-up of copper, increasing hair resilience and strength whilst enhancing colour protection. Formulated using Glicoamine, the multi-benefit oil smoothes and cares for all hair types without weighing it down, whilst providing heat-protection up to 230°C. With continued use, hair breakage is reduced by up to 97% with up to 2x greater shine. Can be used on all hair types, but especially effective at treating colour-treated, damaged, and\/or bleached hair.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"L'Oreal Professionnel","offers":[{"title":"Default Title","offer_id":54611770048838,"sku":"LPSE0126","price":23.4,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0844\/3861\/4342\/files\/LPSE0126.png?v=1749217794"},{"product_id":"loreal-professionnel-tecni-art-flex-waves-professional-texturising-spray-190ml","title":"L'Oreal Professionnel Tecni Art Flex Waves Professional Texturising Spray 190ml","description":"\u003cp\u003eL'Oreal Professionnel Tecni Art Flex Waves Professional Texturising Spray (190ml) is a professional texturising salt spray designed to deliver volume and definition with a natural, touchable finish.\u003c\/p\u003e\u003cp\u003ePerfect for achieving either structured styles or relaxed, undone looks, this versatile spray enhances each strand with lightweight hold and subtle shine. Infused with fibre reshapers, it offers flexible styling and buildable texture, creating a matte finish with added body and movement. Ideal for channelling that sun-kissed, windswept effect all year round, it helps you craft effortlessly tousled beach waves with ease.\u003c\/p\u003e","brand":"L'Oreal Professionnel","offers":[{"title":"Default Title","offer_id":54851524133190,"sku":"12401","price":15.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0844\/3861\/4342\/files\/12401.png?v=1753455805"},{"product_id":"loreal-professionnel-tecni-art-all-in-1-performer-professional-treatment-190ml","title":"L'Oreal Professionnel Tecni Art All-In-1 Performer Professional Treatment 190ml","description":"\u003cp\u003eL'Oreal Professionnel Tecni Art All-In-1 Performer Professional Treatment (190ml) is a leave-in treatment spray which provides no less than 30 benefits in a single step, including frizz control, heat protection and enhanced shine.\u003c\/p\u003e\u003cp\u003eFormulated with a 4% care complex, it effectively reinforces the hair fibre to protect it from the stress of styling. Surface restructurants facilitate hair re-fashioning with 24-hour style control, for precise, long-lasting styles.\u003c\/p\u003e\u003cp\u003eKey Benefits:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHelps seal cuticles.\u003c\/li\u003e\n\u003cli\u003eHelps prevent breakage.\u003c\/li\u003e\n\u003cli\u003eStyle refresher.\u003c\/li\u003e\n\u003cli\u003e24-hour style control.\u003c\/li\u003e\n\u003cli\u003eEnhances manageability.\u003c\/li\u003e\n\u003cli\u003eAnti-frizz.\u003c\/li\u003e\n\u003cli\u003eAnti-humidity.\u003c\/li\u003e\n\u003cli\u003eHeat protection up to 230°C.\u003c\/li\u003e\n\u003cli\u003eFacilitates blow-drying\u003c\/li\u003e\n\u003cli\u003eSmooths flyaways.\u003c\/li\u003e\n\u003cli\u003eAnti-static.\u003c\/li\u003e\n\u003cli\u003eAdds shine.\u003c\/li\u003e\n\u003cli\u003eDetangles.\u003c\/li\u003e\n\u003cli\u003eConditions.\u003c\/li\u003e\n\u003cli\u003eLeaves hair feeling hydrated.\u003c\/li\u003e\n\u003cli\u003eLeaves hair feeling nourished.\u003c\/li\u003e\n\u003cli\u003eSoftens the hair.\u003c\/li\u003e\n\u003cli\u003eSmooths the hair fibre.\u003c\/li\u003e\n\u003cli\u003eStrengthens.\u003c\/li\u003e\n\u003cli\u003eReduces the appearance of split ends.\u003c\/li\u003e\n\u003cli\u003eProtects against external friction.\u003c\/li\u003e\n\u003cli\u003eSilky touch.\u003c\/li\u003e\n\u003cli\u003eNon-greasy finish.\u003c\/li\u003e\n\u003cli\u003eDoesn't weigh the hair down.\u003c\/li\u003e\n\u003cli\u003eLeaves a fresh fragrance.\u003c\/li\u003e\n\u003cli\u003eEasy to apply.\u003c\/li\u003e\n\u003cli\u003eEnhances natural movement.\u003c\/li\u003e\n\u003cli\u003eHelps preserve colour vibrancy.\u003c\/li\u003e\n\u003cli\u003eIdeal cutting lotion.\u003c\/li\u003e\n\u003cli\u003eCompatible with hot tools.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"L'Oreal Professionnel","offers":[{"title":"Default Title","offer_id":55618935324998,"sku":"12402","price":13.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0844\/3861\/4342\/files\/LPSE0141.png?v=1766067953"},{"product_id":"loreal-professionnel-serie-expert-keratin-alpha-sleek-hair-serum-50ml","title":"L'Oreal Professionnel Serie Expert Keratin Alpha Sleek Hair Serum 50ml","description":"\u003cp\u003eL'Oreal Professionnel Serie Expert Keratin Alpha Sleek Hair Serum (50ml) is a professional finishing serum designed to smooth, seal and protect the hair fibre while helping control frizz and unwanted volume. Formulated with 5% Keratin Sealer, this mirror-like smoothing serum works to seal the hair's keratin structure, leaving strands visibly smoother, shinier and easier to style. Used as part of the Keratin Alpha Sleek routine, it helps reprogram hair for up to 2 weeks of frizz control¹.\u003c\/p\u003e\u003cp\u003eThe heat-activated formula enhances shine and protects the hair fibre while supporting smoother styling results. It helps defend against humidity and heat damage while improving overall manageability, leaving hair glossy, controlled and polished without heaviness. Artificial colourant-free and alcohol-free, it delivers professional smoothing performance with a lightweight finish.\u003c\/p\u003e\u003cp\u003eKey Benefits:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHelps reprogram hair for up to 2 weeks of frizz control¹.\u003c\/li\u003e\n\u003cli\u003eUp to 5x smoother hair and 2x less frizz².\u003c\/li\u003e\n\u003cli\u003eHelps control unwanted volume for easier styling.\u003c\/li\u003e\n\u003cli\u003eSupports styling routines that take half the time³.\u003c\/li\u003e\n\u003cli\u003eProvides instant shine that can last up to 5 day.\u003c\/li\u003e\n\u003cli\u003eHelps protect hair against up to 80% humidity.\u003c\/li\u003e\n\u003cli\u003eProvides heat protection up to 230°C.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eClaims:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e¹Instrumental test after 4 uses of Smooth Transformer.\u003c\/li\u003e\n\u003cli\u003e²Instrumental tests with routine used 4 times: Shampoo + Smooth Transformer + Leave-on.\u003c\/li\u003e\n\u003cli\u003e³Consumer test on 68 participants, 1 application per week for 4 weeks. Based on a 15-day break observation.\u003c\/li\u003e\n\u003cli\u003eInstrumental test after 1 application of shampoo, mask and serum.\u003c\/li\u003e\n\u003cli\u003eInstrumental tests with full routine after 4 uses of Smooth Transformer.\u003c\/li\u003e\n\u003cli\u003eInstrumental tests.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"L'Oreal Professionnel","offers":[{"title":"Default Title","offer_id":56170967269702,"sku":"LPSE0147","price":18.53,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0844\/3861\/4342\/files\/LPSE0147.png?v=1773401766"},{"product_id":"loreal-professionnel-serie-expert-keratin-alpha-sleek-shampoo-300ml-smooth-transformer-hair-treatment-250ml-sleek-hair-serum-50ml-trio","title":"L'Oreal Professionnel Serie Expert Keratin Alpha Sleek Shampoo 300ml, Hair Mask 250ml \u0026 Hair Serum 50ml Trio","description":"\u003cp\u003eL'Oreal Professionnel Serie Expert Keratin Alpha Sleek Shampoo (300ml), Hair Mask (250ml) \u0026amp; Hair Serum (50ml) Trio offers\u003cspan\u003e \u003c\/span\u003ethree\u003cspan\u003e \u003c\/span\u003eof L'Oreal Professionnel's best-selling products, specially formulated to deeply nourish, smooth and strengthen frizz-prone hair.\u003c\/p\u003e\u003cp\u003eCollection Contains:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e1 x L'Oreal Professionnel Serie Expert Keratin Alpha Sleek Shampoo (300ml) - a professional sulphate-free shampoo designed to smooth, strengthen and help control frizz-prone hair. The luxurious, ultra-creamy formula gently cleanses while helping reinforce hair keratin, leaving strands softer, shinier and easier to manage. With continued use, it helps reprogram hair for up to 2 weeks of frizz control while improving smoothness and styling control. Formulated to tame unwanted volume and support smoother styling, the shampoo helps deliver up to 5x smoother hair and 2x less frizz while reducing styling time for everyday looks. The smoothing system helps add softness and long-lasting shine for up to 5 days. while helping protect the hair fibre from breakage and supporting healthier-looking hair from the first use. Sulphate-free.\u003c\/li\u003e\n\u003cli\u003e1 x L'Oreal Professionnel Serie Expert Keratin Alpha Sleek Hair Mask (250ml) - a professional smoothing treatment designed to deeply nourish, hydrate and condition frizz-prone hair while helping reshape and smooth the hair's keratin structure. The rich, sensorial formula works to improve manageability and softness while supporting smoother, more controlled styling. With continued use as part of the Alpha Sleek routine, it helps reprogram hair for up to 2 weeks of frizz control. Formulated to tame unwanted volume and smooth the hair fibre, the mask helps deliver up to 5x smoother hair and 2x less frizz while supporting faster daily styling. The intensive conditioning treatment helps provide up to 3x less unwanted volume while protecting the hair fibre from breakage and improving softness from the first use. It also enhances shine, delivering glossy results that can last up to 5 days.\u003c\/li\u003e\n\u003cli\u003e1 x\u003cspan style=\"font-size: 0.875rem;\"\u003e \u003c\/span\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003eL'Oreal Professionnel Serie Expert Keratin Alpha Sleek Hair Serum (50ml) -\u003c\/span\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e \u003c\/span\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003ea professional finishing serum designed to smooth, seal and protect the hair fibre while helping control frizz and unwanted volume. Formulated with 5% Keratin Sealer, this mirror-like smoothing serum works to seal the hair's keratin structure, leaving strands visibly smoother, shinier and easier to style. Used as part of the Keratin Alpha Sleek routine, it helps reprogram hair for up to 2 weeks of frizz control.\u003c\/span\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e \u003c\/span\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003eThe heat-activated formula enhances shine and protects the hair fibre while supporting smoother styling results. It helps defend against humidity and heat damage while improving overall manageability, leaving hair glossy, controlled and polished without heaviness. Artificial colourant-free and alcohol-free, it delivers professional smoothing performance with a lightweight finish.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"L'Oreal Professionnel","offers":[{"title":"Default Title","offer_id":56171642454342,"sku":"LPSEKASMSTRI","price":69.6,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0844\/3861\/4342\/files\/LPSEKASMSTRI.png?v=1773420517"},{"product_id":"loreal-professionnel-serie-expert-keratin-alpha-sleek-complete-regime","title":"L'Oreal Professionnel Serie Expert Keratin Alpha Sleek Complete Regime","description":"\u003cp\u003eL'Oreal Professionnel Serie Expert Keratin Alpha Sleek Complete Regime offers\u003cspan\u003e \u003c\/span\u003efour of L'Oreal Professionnel's best-selling products, specially formulated to deeply nourish, smooth and strengthen frizz-prone hair.\u003c\/p\u003e\u003cp\u003eCollection Contains:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e1 x L'Oreal Professionnel Serie Expert Keratin Alpha Sleek Shampoo (300ml) - a professional sulphate-free shampoo designed to smooth, strengthen and help control frizz-prone hair. The luxurious, ultra-creamy formula gently cleanses while helping reinforce hair keratin, leaving strands softer, shinier and easier to manage. With continued use, it helps reprogram hair for up to 2 weeks of frizz control while improving smoothness and styling control. Formulated to tame unwanted volume and support smoother styling, the shampoo helps deliver up to 5x smoother hair and 2x less frizz while reducing styling time for everyday looks. The smoothing system helps add softness and long-lasting shine for up to 5 days. while helping protect the hair fibre from breakage and supporting healthier-looking hair from the first use. Sulphate-free.\u003c\/li\u003e\n\u003cli\u003e1 x L'Oreal Professionnel Serie Expert Keratin Alpha Sleek Hair Mask (250ml) - a professional smoothing treatment designed to deeply nourish, hydrate and condition frizz-prone hair while helping reshape and smooth the hair's keratin structure. The rich, sensorial formula works to improve manageability and softness while supporting smoother, more controlled styling. With continued use as part of the Alpha Sleek routine, it helps reprogram hair for up to 2 weeks of frizz control. Formulated to tame unwanted volume and smooth the hair fibre, the mask helps deliver up to 5x smoother hair and 2x less frizz while supporting faster daily styling. The intensive conditioning treatment helps provide up to 3x less unwanted volume while protecting the hair fibre from breakage and improving softness from the first use. It also enhances shine, delivering glossy results that can last up to 5 days.\u003c\/li\u003e\n\u003cli\u003e1 x L'Oreal Professionnel Serie Expert Keratin Alpha Sleek Smooth Transformer Hair Treatment (250ml) - a professional smoothing treatment designed to reshape and smooth the hair fibre while delivering long-lasting frizz control. Formulated with Keratin-Alpha shapers and Amino Acids, the treatment works at the keratin level to help improve hair discipline and transform the look and feel of frizz-prone hair. With continued use, it helps reprogram hair for up to 2 weeks of frizz control while leaving hair smoother, shinier and easier to style. The advanced formula targets unwanted volume and improves hair manageability, delivering visible smoothing results while helping protect the hair fibre. After 4 uses, the treatment helps reset hair discipline at the Keratin Alpha level for a complete fibre transformation, improving smoothness and styling efficiency. It also boosts shine, leaving hair visibly glossier and more polished.\u003c\/li\u003e\n\u003cli\u003e1 x\u003cspan style=\"font-size: 0.875rem;\"\u003e \u003c\/span\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003eL'Oreal Professionnel Serie Expert Keratin Alpha Sleek Hair Serum (50ml) -\u003c\/span\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e \u003c\/span\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003ea professional finishing serum designed to smooth, seal and protect the hair fibre while helping control frizz and unwanted volume. Formulated with 5% Keratin Sealer, this mirror-like smoothing serum works to seal the hair's keratin structure, leaving strands visibly smoother, shinier and easier to style. Used as part of the Keratin Alpha Sleek routine, it helps reprogram hair for up to 2 weeks of frizz control.\u003c\/span\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e \u003c\/span\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003eThe heat-activated formula enhances shine and protects the hair fibre while supporting smoother styling results. It helps defend against humidity and heat damage while improving overall manageability, leaving hair glossy, controlled and polished without heaviness. Artificial colourant-free and alcohol-free, it delivers professional smoothing performance with a lightweight finish.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"L'Oreal Professionnel","offers":[{"title":"Default Title","offer_id":56171760910662,"sku":"LPSEKAREG","price":94.8,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0844\/3861\/4342\/files\/LPSEKAREG.png?v=1773420766"},{"product_id":"loreal-professionnel-absolut-repair-molecular-discovery-set","title":"L'Oreal Professionnel Absolut Repair Molecular Discovery Set","description":"\u003cp\u003eL'Oréal Professionnel Absolut Repair Molecular Discovery Set is a professional 2-piece haircare duo developed to visibly repair and strengthen damaged hair from within. Combining an advanced molecular repair shampoo with a concentrated leave-in mask, this travel-friendly set helps rebuild the hair's internal structure using Peptides Bonder and 5 Amino Acids, leaving hair stronger, smoother and more resilient with restored elasticity, movement and shine. Ideal for colour-treated, lightened and natural hair, it provides the perfect introduction to the Absolut Repair Molecular routine.\u003c\/p\u003e\u003cp\u003eCollection Contains:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e1 x L'Oreal Professionnel Serie Expert Absolut Repair Molecular Shampoo (100ml) - a patented, sulphate-free shampoo which has been formulated to repair damage and strengthen the hair, targeting all damaged hair textures in colour-treated, lightened and natural hair. When hair suffers damage, its molecular structure composed of peptides becomes compromised. Increasing strength by up to 82%, Absolut Repair Molecular restores hair's original elasticity and movement. L'Oreal's Advanced Research has discovered how to decompose peptides, re-injecting their constituent parts into the fibre, thus rebuilding the molecular structure of the hair. This shampoo, which has been formulated with Peptides Bonder + 5 Amino Acid, works to repair the hair's macro-molecular structure. The shampoo's luxurious texture transforms into a rich foam which cleanses and effectively detangles hair.\u003c\/li\u003e\n\u003cli\u003e1 x L'Oreal Professionnel Serie Expert Absolut Repair Molecular Leave-In Mask (50ml) - a concentrated mask with a silky, cream texture for use on damaged hair whose peptide molecular structure has been compromised. L'Oreal Advanced Research has ingeniously succeeded in decomposing peptides, injecting their components separately into the fibre to reform and rebuild its internal structure. Formulated with a Peptides bonder and 5 amino acids, this mask leaves your hair up to 94% stronger with improved elasticity, smoothness and movement. Taking its inspiration from skincare products, the mask instantly penetrates, nurturing and strengthening the hair without weighing it down. It is suitable for use on all damaged hair including colour-treated, lightened and natural hair. Protected against external aggressors and provides heat protection up to 230°C\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"L'Oreal Professionnel","offers":[{"title":"Default Title","offer_id":56885408825670,"sku":"LPSE0153","price":16.58,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0844\/3861\/4342\/files\/LPSE0153.png?v=1782908115"}],"url":"https:\/\/www.justmylook.com\/collections\/loreal-professionnel-hair-styling-products.oembed","provider":"Justmylook","version":"1.0","type":"link"}