The beauty industry has always been one of the most competitive and innovative industries, and with the rise of social media, particularly TikTok, it has become even more so. With millions of people using the app, it’s no surprise that beauty products have been gaining popularity on the platform. Here are the top 10 most popular beauty products on TikTok in May 2023.
Glossier Boy Brow
Glossier’s Boy Brow has been a cult favorite for years, but it’s gained even more popularity on TikTok due to its ability to make brows look fluffy and natural. The product has been featured in countless tutorials, and TikTokers love how easy it is to use. Check out this viral TikTok featuring the product.
@rudiberry Do you remember the first @glossier product you ever bought?! I do, and it was the brow duo! 〰️ I love the brow flick for the most natural hair like strokes and the boy brow for adding fullness to the brows. Such an iconic duo for good reason! #glossierpartner #glossier #glossierbrowflick #glossierboybrow #boybrow #browflick ♬ Walking in a Dream – Muspace
Fenty Beauty Gloss Bomb
Rihanna’s Fenty Beauty Gloss Bomb is a fan favorite for its shiny, non-sticky formula. On TikTok, the product has gone viral due to its versatility. Users love to show how the gloss can be used on the lips, cheeks, and even eyelids. Check out this viral TikTok featuring the product.
@taontm Love these shades @Fenty Beauty $weet mouth, Fenty glow, Hot Chocolit #lipcombo #fentyglossbomb #makeup #foryou ♬ Poison – Smokey Bubblin’ B
Maybelline SuperStay Matte Ink Liquid Lipstick
Maybelline’s SuperStay Matte Ink Liquid Lipstick has been a hit on TikTok due to its long-lasting formula. Users love to create “lipstick check” videos to show how the product stays on even after eating or drinking. Check out this viral TikTok featuring the product.
@lacosmeticsnepal Maybelline Superstay Matte Ink Long Lasting Liquid Lipstick All shade swatches. Shop your favorite shade at LA COSMETICS NEPAL #maybelline #maybellinesuperstaymatteink #longlasting #lipstick #liquidlipstick #lacosmeticsnepal #fyp #fypシ #trending #goviral ♬ original sound – ulfath fatima
Tatcha The Dewy Skin Cream
Tatcha’s Dewy Skin Cream has been a hit on TikTok due to its ability to give users a glowing, dewy complexion. The product has been featured in countless skincare routines, and users love how hydrated and nourished their skin feels after using it. Check out this viral TikTok featuring the product.
@kensnation here’s nothing like @tatcha dewy skin cream #tatcha #tatchapartner ♬ original sound – Kensington
L’Oreal Paris Voluminous Lash Paradise Mascara
L’Oreal Paris’ Voluminous Lash Paradise Mascara has been a hit on TikTok due to its ability to give users long, voluminous lashes. The product has been featured in countless mascara hacks, and users love how easy it is to use. Check out this viral TikTok featuring the product.
@insyirahmahfuz mascara review of the lash paradise from @L’Oréal Paris. one of my all time favourites #fyp #tiktoksg #mascarareview #lorealparis #makeup #lashparadisemascara ♬ Radio – Lana Del Rey
Mario Badescu Facial Spray with Aloe, Herbs and Rosewater
Mario Badescu’s Facial Spray with Aloe, Herbs and Rosewater has been a hit on TikTok due to its refreshing and hydrating properties. Users love to use it as a setting spray, as well as a mid-day pick-me-up. Check out this viral TikTok featuring the product.
@mariobadescu We love a cooling facial spray in the summertime #UltaBeautyForward #PlutoTVIsFree #fyp #summer ♬ Calm LoFi song(882353) – S_R
Benefit Cosmetics Hoola Bronzer
Benefit Cosmetics’ Hoola Bronzer has been a hit on TikTok due to its ability to give users a natural-looking, sun-kissed glow. The product has been featured in countless makeup tutorials, and users love how easy it is to blend. Check out this viral TikTok featuring the product.
@kimberleyvosshard First time trying the iconic Benefit HOOLA bronzer! • Used products: @Benefit Cosmetics HOOLA bronzer mini @realtechniques Dual ended set + bake brush RT 233 234 & buffing brush RT 204 #firstimpressions #firstimpression #hoola #hoolabronzer #hoolabenefit #benefit #benefitcosmetics #bronzer #makeup #mua #review #honestreview #beauty #realtechniques #realtechniquesbrush #realtechniquesbrushes #makeupartist #makeuplover #makeuptutorial ♬ Starboy audio by TRILOGYMADNESS – Ziad
Nars Radiant Creamy Concealer
Nars’ Radiant Creamy Concealer has been a hit on TikTok due to its ability to cover dark circles and blemishes without looking cakey. The product has been featured in countless “no-makeup” makeup tutorials, and users love how natural it looks on the skin. Check out this viral TikTok featuring the product.
@nicolconcilio The do’s and don’ts of concealer using the @narsissist Radiant Creamy Concealer #ad #concealer #UnfilteredYou #NARSissist ♬ Sunny Day – Ted Fresco
Drunk Elephant T.L.C. Framboos Glycolic Resurfacing Night Serum
Drunk Elephant’s T.L.C. Framboos Glycolic Resurfacing Night Serum has been a hit on TikTok due to its ability to exfoliate and brighten the skin overnight. The product has been featured in countless nighttime skincare routines, and users love how smooth and bright their skin looks in the morning
@drunkie.pe Replying to @sky3.m4dd1s0n @Drunk Elephant Night Serum #drunkelephant #preppy #ugccreator #drunkelephantskincare #skincare #serum #skin ♬ original sound – Jonas Brothers
Pat McGrath Labs Mothership VIII Artistry Eyeshadow Palette: Divine Rose II
Pat McGrath’s Mothership VIII Artistry Eyeshadow Palette: Divine Rose II has been a hit on TikTok due to its stunning shades and high-quality formula. Users love to create mesmerizing eye looks using the palette, and the product has been featured in countless makeup tutorials. Check out this viral TikTok featuring the product.
@patmcgrathreal RED CARPET ROYALTY ⚡️⚡️⚡️ Recreate the RAVISHING #SimoneAshley’s TOTAL #patmcgrathlabs look featuring Mothership VIII: Divine Rose II & #DarkStar Mascara at the #MetGala ⚡️⚡️⚡️ Shop NOW at PATMcGRATH.COM #fyp #makeup #tutorial ♬ national anthem cameron hayes cover – Cameron Hayes
In conclusion, these 10 beauty products have been dominating TikTok in May 2023 due to their high-quality formulas, versatility, and ability to create stunning looks. It’s clear that TikTok has become a platform for beauty enthusiasts to share their love for these products and discover new ones. If you’re looking to update your beauty routine, these viral products are definitely worth trying out.
