With TikTok continuing to dominate social media, the platform has become a hotspot for all things beauty. From skincare to makeup, there are thousands of viral beauty products that have taken over the app in recent months. Here are the top 10 most popular beauty products on TikTok in March 2023:
Fenty Beauty Invisimatte Blotting Powder
After featuring in Rhianna’s recent iconic halftime show the Invisimatte Blotting Powder has become a viral product on TikTok, with countless users raving about its effectiveness in keeping their skin matte and shine-free. One of the reasons the Invisimatte Blotting Powder has become so popular on TikTok is because of its ability to control oil and shine without adding any extra coverage. This is particularly appealing to those who prefer a more natural, “no-makeup” look.
@marjmaroketI can never leave the house without this♬ original sound – marj
Tatcha The Dewy Skin Cream
This moisturizer has been popular on TikTok for its ability to give the skin a dewy, radiant glow. Its luxurious texture and hydrating properties have made it a favorite among beauty enthusiasts.
@kensnation here’s nothing like @tatcha dewy skin cream 🤌🏼 #tatcha #tatchapartner ♬ original sound – Kensington
The Beauty Crop Vitamin Babe Loose Setting Powder in Pink
This Pink Powder has taken the TikTok world by storm, with beauty enthusiasts and influencers alike raving about its aesthetically pleasing pink hue.
One of the key reasons for its popularity on TikTok is its unique formula. The powder contains vitamin C, which is a powerful antioxidant that helps to brighten and even out the skin tone. It also contains kaolin clay, which helps to absorb excess oil and impurities from the skin, leaving it feeling fresh and clean. Additionally, the pink hue of the powder is all the rave this season.
@jordanlipscombe huda beauty cherry blossom cake vs the beauty crop pink powder #fyp #makeupreview ♬ original sound – Jordan
BPerfect Chroma Cover Luminous Foundation
With countless users raving about its ability to provide a flawless, radiant finish, this foundation has gained a reputation as a game-changer in the beauty world, and it’s easy to see why. One of the reasons the Chroma Cover Luminous Foundation has become so popular is because of its luminous finish. The foundation is designed to provide a radiant, dewy glow, which is a highly sought-after look in the beauty world. It’s also buildable, which means you can achieve sheer to full coverage depending on your preferences.
@bperfectcosmetics CHROMA COVER LUMINOUS ✨ Our BRAND NEW addition to the #ChromaCover Fam 🥵 A weightless formula with medium to buildable coverage and a STUNNING radiant finish 🤩 Available in 36 Shades 💫 Launching THIS FRIDAY 12PM GMT 🕛 #bperfectcosmetics #chromaluminous ♬ original sound – BPerfect Cosmetics
Pat McGrath Labs Matte Trance Lipstick
This luxury lipstick has been a TikTok favourite for its long-lasting formula and bold, vibrant shades.
@maralafontan @Pat McGrath Labs ♬ son original – Mara Lafontan
Maybelline Sky High Mascara
This mascara has been all over TikTok thanks to its lengthening and volumising abilities. Users love how it gives them a dramatic lash look without clumping or flaking.
@millieleer Not sponsored but I can’t gate keep this 👀 ( it’s the sky high lash sensational from @maybelline ) #makeup #mascara #lashes #maybelline ♬ original sound – Mills 🤍
Glow Recipe Watermelon Glow Sleeping Mask
Another popular sleeping mask, this product has gone viral for its hydrating and brightening effects. Users love how it leaves their skin looking dewy and refreshed in the morning.
@rogerwh0 The watermelon mask glowed up and so will you @Glow Recipe @sephora #Skincare #glowrecipe #GlowPartner ♬ original sound – Roger
Fenty Beauty Gloss Bomb Universal Lip Luminizer
Rihanna’s cult-favourite lip gloss has been a TikTok staple since it first launched. Users love its non-sticky formula and universally flattering shade range. A viral TikTok featuring the product can be found here.
@taontm Love these shades 🧡🫧 @Fenty Beauty $weet mouth, Fenty glow, Hot Chocolit #lipcombo #fentyglossbomb #makeup #foryou ♬ Poison – Smokey Bubblin’ B
NARS Radiant Creamy Concealer
This concealer has been a favourite amongst beauty influencers for years, and it’s no surprise that it has taken over TikTok too. Users love how it covers dark circles and blemishes without looking cakey or heavy. A viral TikTok featuring the product can be found here.
@rashnakutwaroo It’s going with me for sure 🛫🇲🇺 Have you tried this before? #makeupreview #concealerreview #concealer #makeup #makeupideas ♬ original sound – RASHNA
Fenty Beauty Eaze Drop Blurring Skin Tint
The Fenty Beauty Eaze Drop Blurring Skin Tint has become a popular choice among TikTok users who love the no-makeup makeup look. This product is lightweight and provides sheer to light coverage, blurring imperfections and giving the skin a natural-looking finish. TikTok users love this product because of its easy application and long-lasting wear. Check out this viral TikTok showcasing the product in action.
@kensnation besties @fentybeauty ♬ original sound – Kensington
TikTok has become a powerful platform for beauty products, allowing them to go viral and become bestsellers in a matter of days. These 10 products are just a small example of the many viral beauty trends that have taken over the app in recent months. Whether you’re a beauty enthusiast or just looking for some new products to try, these TikTok-approved products are definitely worth a buy.
