As we head into February 2023, TikTok continues to be the go-to platform for discovering new beauty products. The app has been responsible for launching countless trends and viral products, making it a valuable resource for anyone looking to stay up-to-date with the latest beauty trends. Here are the top 10 most popular beauty products on TikTok in February 2023.
Olaplex Hair Perfector No.3
Olaplex Hair Perfector No.3 is a hair treatment that claims to repair and protect damaged hair. It has become a viral sensation on TikTok, with users sharing before-and-after videos showcasing the product’s effectiveness. Check out this viral TikTok featuring Olaplex Hair Perfector No.3.
@curlsbydaviana How to properly use olaplex no.3 to see results🙌🏽 #olaplexno3 #olaplextreatment #olaplex3 #olaplex #hairgrowth #curlyhairtutorial #curlyhair ♬ Love Nwantiti(Dance Ver) – FYP 🤍🇲🇺
Maybelline Instant Age Rewind Concealer
Maybelline’s Instant Age Rewind Concealer has been a staple in many beauty routines for years, but it’s gained new popularity thanks to TikTok. Users love its coverage and ability to brighten the under-eye area. This TikTok shows how to apply the product for the perfect finish.
@elle.deran #ad How to use concealer to amplify your shine. 🙂 @maybelline #Babelline ♬ original sound – Elle Deran💕
CeraVe Hydrating Cleanser
CeraVe’s Hydrating Cleanser has become a cult favourite thanks to its gentle, fragrance-free formula. TikTok users love how it leaves their skin feeling clean and moisturised, without stripping away natural oils. Check out this viral TikTok to see how it’s used in a daily skincare routine.
@skincareryancerave hydrating cleanser 💚♬ #WIPEITDOWN – BMW KENNY
Revlon One-Step Hair Dryer and Volumiser
The Revlon One-Step Hair Dryer and Volumiser has been a game-changer for those looking to achieve a salon-worthy blowout at home. Its unique design allows users to dry and style their hair at the same time, cutting down on styling time. This TikTok shows how to use the product for maximum volume.
@mayurijaini Replying to @amandavillagomez1 How to use the Revlon’s One-Step Volumizer hair dryer brush! It’s been my favorite hair tool ever since it came out 🏽 #revlonhairdryerbrush #revlonblowdryerbrush #revlononestep #revlononestepvolumiser #revlonblowdryerbrush #blowdryerbrush #blowoututorial #blowouthair #blowouthairfromhome #blowoutbrush #hairtoks #hairtutorialvideo ♬ Chill Vibes – Tollan Kim
Fenty Beauty Gloss Bomb Universal Lip Luminizer
Fenty Beauty’s Gloss Bomb has become a must-have for those looking for a hydrating, high-shine lip gloss. Its universal shade and non-sticky formula have made it a hit with TikTok users. This viral TikTok shows the gloss in action.
@atosaaghakhani Lip gloss on cheeks?? Yes! I feel like this blush makeup hack is great for editorial looks and a fun night out 🤭💗 credit: @lexusmperezz 💗 Products 💗 @fentybeauty gloss bomb universal lip luminiferous (fuchsia flex) #makeuphack #makeuphacks #beautyhack #beautyhacks #blushhack #blushhacks #lipglosshack #glosshack ♬ Sure Thing (sped up) – Miguel
Laneige Lip Sleeping Mask
Laneige’s Lip Sleeping Mask has gained popularity thanks to its ability to hydrate and soften dry, chapped lips. Its sweet scent and cute packaging have made it a hit with beauty lovers. Check out this viral TikTok to see how it’s used.
@voguemagazine The Laneige lip sleeping mask is what stocking stuffer dreams are made of, plus it’s @lilamoss and #KateMoss approved. #BeautySecrets ♬ original sound – Vogue
Colourpop Super Shock Shadow
Colourpop’s Super Shock Shadow has gained a following on TikTok thanks to its highly pigmented, long-wearing formula. Users love the range of colours and the ability to create bold eye looks. This TikTok shows the shadow in action.
@sophdoeslife looking for a dupe of the urban decay viral sparkly eyeshadow? the @colourpopco in “ritz” is so beautiful #makeupdupes #urbandecay #colourpop #makeupdupe #glittermakeup #viralmakeup ♬ Love songX – Song X
Huda Beauty Mercury Retrograde Eyeshadow Palette
Huda Beauty’s Mercury Retrograde Eyeshadow Palette has become a go-to for those looking to create bold, colourful eye looks. Its blendable formula and range of shades have made it a hit with beauty lovers. Check out this viral TikTok to see the palette in action.
@alyssachuchi I cant stop doing cut creases theyre just so fun! I’m thinking a Euphoria look next with this palette @Huda Beauty💄 💜💚💙 #fyp #parati #newyear ♬ Lofi / Jazz / Chillout / Calm(1071965) – gnly
Nars Orgasm Blush
Nars’ Orgasm Blush has become a cult favourite thanks to its universally flattering shade and blendable formula. TikTok users love how it adds a natural-looking flush to their cheeks. This viral TikTok shows how to apply the blush for a fresh-faced look.
@eeerinr trying @NARS Cosmetics org*sm blush for the first time #narsorgam #maddisonbeer ♬ Don’t You (Forget About Me) – Simple Minds
Glossier Boy Brow
Glossier’s Boy Brow has become a must-have for those looking to achieve natural-looking, full brows. Its tiny brush and long-wearing formula have made it a hit with TikTok users. Check out this viral TikTok to see how it’s used.
@missmonolids #lazylazymakeupgirls love brow gels like the @Glossier #boybrow that keeps everything in place all day #glossierpartner ♬ Sunroof – Nicky Youre & dazy
Have you picked up and tried any of these must-have products?