It’s never been more in Vogue to be vegan. Veganuary is a thing. Vegan hashtags are trending on Instagram (hello there, #vegansofinstagram, all 3.75 million of you). Everyone is at it. And when cultural behemoths Beyoncé (who went vegan to prep for Coachella) and Tom Ford (who became vegan after watching the cult documentary ‘What the Health’) go for the cruelty-free lifestyle, it’s clear this is more than just a passing trend. Plus, you can’t deny they look good in it.
Veganism in 2018 is about more than just eschewing eating animal products – now, if you’re not conscious about what the beauty products you use, do you even vegan?
But for anyone who’s tried, finding a vegan beauty regime isn’t as easy as you think – it’s not always immediately clear whether their ingredients are derived from, or tested on, animals. Lucky for you, we at Justmylook have tracked down the best vegan makeup and beauty brands so you can live your best vegan life – and you don’t need to compromise on quality to feed your conscience. These products pack a serious punch.
For a halo of hair to match your vegan glow, we love Pureology. They even state “We were vegan even before it was cool”, so you know these guys know what they’re doing. Their products are 100% vegan, contain zero hair-stripping sulphates and all have an exclusive AntiFade Complex– so coloured hair is protected whatever your hair concern. Oh, and they all smell amazing. But if you’re wanting a good place to start, their hydrate shampoo is the bomb. This organic, moisturising formulation gently cleanses without fading your colour, leaving you with super soft, lustrous locks and vibrant colour. Not bad for a shampoo. It’s enriched with natural extracts, including rose, sandalwood, green tea, ylang ylang, bergamot, anise and patchouli so your hair will be left smelling as good as it looks. Finish with the matching conditioner to amp up the hydration. And, swish.
So, your hair is looking advert-worthy – now to find the best vegan makeup to match. For skin, we love Dermacol Make Up Cover Foundation – and so do many professional make-up artists. Totally vegan, hypoallergenic foundation with full coverage and a natural finish. Tick, tick, tick, tick. Rich with pigment (50%, to be precise), the satin matte finish covers acne, bruising, tattoos, spots and skin imperfections without hiding your natural beauty. Plus, it’s completely paraben-free and isn’t tested on animals. It’s a real wonder product in a tube.
Skin: flawless. Next: major brows. True to its name, Fab Brows Duo Eyebrow Kit does just that. In one step, you can achieve long-lasting, semi-permanent brows that are water, sweat and smudge-proof for 24 hours – so this is one to pack for your next festival. Each palette comes with two complementary shades of powder, six stencils, a brush and mirror. Everything you need to create perfect face-framing brows that last, quickly and easily.
Complement your sculpted eyebrows with killer lashes using Eye of Horus Bio Lash Lift Mascara. 98% organic and 100% vegan, the formula is loaded with moisturising, strengthening ingredients (think Omega 9, collagen, Vitamin E and marine algae) – so it nourishes your lashes while lifting them for a dramatic, wide-eyed look. Not only that, the double-sided brush lets you separate and pump-up your lashes for a look that’s tailored to you.
Last up, your lips. Gerard Cosmetics Hydra Matte Liquid Lipstick glides on for an ultra-comfortable, long-lasting finish. It goes on silky and dries to a matte, moisturized, kiss-proof finish (go on, test it…) and comes in a kaleidoscope of shades. Basically, perfection in a tube, then.
One amazing beauty look, 100% vegan. If you want more, we’ve rounded up the best vegan makeup the market has on offer, meaning you can get back to focusing on channeling Coachella Bey. Easy, right?