Liven up your look with Bleach London hair dye and hair care. Created by hairstylist Alex Brownsell after turning her hobby of colouring and bleaching her friend’s hair into a business and lifestyle, starting one of the world’s first colour-orientated salons. The rise in popularity of hair creative hair colouring birthed the idea for at-home kits allowing customers to DIY dye their own styles whenever wherever, and so the Bleach London range was born including bleach kits, semi-permanent dyes, and high-end hair care for bleach and coloured hair. Be environmentally conscious knowing the entire Bleach London range is entirely vegan and cruelty-free in recycled and recyclable packaging.
